With coronavirus affecting every aspect of our lives personally and professionally, how should publicists and companies think about PR and press releases during these sensitive and uncertain times? For one, PR professionals and online marketers are fortunate that all of us can do our job from anywhere with an internet connection, so marketers are still… Read more »
Thanks to our wonderful clients and our team’s hard work, PRunderground.com has picked up Winter 2020 award badges from G2 in multiple categories within press release distribution. A favorite among small and mid-sized businesses, PRunderground.com has just finished a decade in business with its affordable and fast press release distribution. PRunderground.com is currently ranked #2… Read more »
If you are new to Public Relations (PR), it can be confusing to understand the difference between issuing a press release and pitching a story to the press. It may feel like it’s all the same thing, but it’s not. The effort and results are completely different. Let’s take a closer look. Distributing a Press… Read more »
Last year, Facebook made changes to its News Feed algorithm which prioritized “meaningful interactions” from friends and family over content from brands. This signaled to social media marketers that they needed to up their ad game on the platform. Those social media teams who have not adjusted to this change suffered from drastic conversion rate… Read more »
When someone searches your company in Google, it is important to have fresh and positive news about your business. It shows your company is active and growing. When a searcher doesn’t find anything, or the news is old, people can sometimes wonder “What’s wrong?” and assume the company is in trouble. Sometimes it can be… Read more »
