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Novotorium Launches Crowdfunding Site for Health, Wellness and Nutrition Startups and Nonprofits

Industry: Start-Ups

New crowdfunding site offers health, wellness and nutrition startups and not-for-profit organizations opportunities to fund initiatives with social missions.

Langhorne, PA (PRUnderground) June 11th, 2014

Business incubator Novotorium has launched a new crowdfunding website, NovoLaunch, to help health, wellness and nutrition businesses and nonprofit organizations gain financial support for initiatives with valuable social missions, according to Stuart Segal, Executive Director of Novotorium.

“Novotorium is an organization that is committed to funding and growing businesses with both a social and financial mission,” Segal said. “We are in business to invest in and provide services to for-profit businesses, but we also meet people in nonprofit organizations who are doing wonderful things for their communities. NovoLaunch gives us an opportunity to help both nonprofit organizations and for-profit businesses with a social mission.”

Novotorium staff created NovoLaunch in conjunction with leading crowdfunding platform developer Launcht after Novotorium founder Gary Baron encouraged his team to expand funding options for early stage businesses with Novotorium and to create ways to support the many worthy not-for-profit organizations Novotorium comes into contact with through its health, wellness and nutrition mission.

“We’re passionate about helping people live better lives with optimal wellness,” Baron said. “We work with startup businesses that share our vision to help people improve their health. We are happy to offer this service to startups and nonprofits helping people with health, wellness and nutrition.”

Organizations interested in being considered for NovoLaunch should review the website at and then contact Novotorium at to express interest.

People looking to support health, wellness and nutrition businesses and not-for-profit organizations are encouraged to visit on a regular basis.

NovoLaunch opened this week with an initial campaign by Doylestown Food Co-op, based in Doylestown, Pennsylvania. The Food Co-op provides consumers with a variety of locally grown healthy food choices, including Doylestown Fresh lettuce produced by VEG-E Systems, a company funded by Novotorium. The Food Co-op’s mission connects well with Novotorium and VEG-E Systems’ missions:

“The Doylestown Co-op’s mission is to be a member-owned grocery store that provides convenient access to a variety of locally raised or produced foods and other products and to foster a healthy and economically viable environment for our farmers and our community.”


About Novotorium

Novotorium provides a full range of guidance, support and services for health, wellness and nutrition startups, helping entrepreneurs grow their businesses from Concept through Sustainable Operations, and every stage in between. Novotorium is conveniently located in Langhorne, Bucks County, Pennsylvania, in the Philadelphia suburbs with easy access to New York, New Jersey and the entire Philadelphia area.

As a business incubator, Novotorium invests in businesses and provides a range of services such as strategic guidance, advice from subject matter experts among Novotorium’s partners and business planning services. Novotorium also offers access to tactical business resources such as a call center, a data center, technology development and marketing services.

Novotorium accepts applications from health, wellness and nutrition startups on a rolling basis. For more information about Novotorium, please see the company’s website

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