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Digital marketing agency, Zale Media, is paving the way by working specifically with Realtors to bring them more business. In the process of gaining a stellar reputation within Chicago’s real estate industry, founder Nathan Zale is proud of his company’s achievements, attributing part of its success to his own personal experiences with social media.
“I’ve been an avid user of social media to progress my personal brand and businesses’ brands over the years,” Zale explains. “I’ve worked with companies like Dream Town, RE/Max, Coldwell Banker, Berkshire Hathaway, and many others. This gives me the opportunity to share my knowledge and experiences with my clientele or anyone looking to grow their business.”
When they first started as a marketing agency, The Zale Media team willingly took on a variety of industries across the board. After working with a number of real estate companies, and seeing the huge part real estate will play in the future, the company now focuses primarily on marketing for Realtors and real estate brokers.
“We know how to leverage the ‘IPL’ or In-Market Prospect latching,” explains Zale. “We put together a system to target buyers and sellers to get our client’s ad in front of prospects. We then place value incentive ads in front of the right audience that have high intent of selling or purchasing a home. This is one of many highly effective ways of getting our clients new business.”
According to Zale, every business, brand, influencer, and entrepreneur has a story; they just need a platform and a place to tell it, which is exactly what Zale Media provides for their clients.
“A common thing we see Realtors do is to try to SELL on social media, when it should be used to educate in the front end, create that relationship with the buyer, and then have them come to YOU from the value you’ve given.” According to Zale, running educational campaigns is a great way to form that relationship. Campaigns can be anything from giving the buyer a list of homes in their purchasing price that are not on sites like Zillow, to releasing tips about educating first time home buyers on purchasing incentives. Realtors gain valuable leads by being able to educate the buyer first, establish a relationship, and then sell. This way, buyers are more inclined to work with the Realtor.
“Another mistake we see a lot of companies make is either trying to do it themselves and seeing no results, or buying highly unqualified leads prompting tire kickers and window shoppers, and ultimately unpredictability, in their business.”
Zale Media helps its clients become a powerful presence online by leveraging platforms like Google, Yahoo, Bing, Facebook, and Instagram. The goal of Zale Media is to ensure their clientele exemplifies authority when it comes to real estate, resulting in literally hundreds of qualified leads COMING TO THEM ready to buy or sell.
About Zale Media
Zale Media was founded by Nathan Zale, who started off as a residential Realtor in Chicago with a marketing background. The company has grown to have a nationwide presence with 4 offices in different parts of the country. Specializing in “done-for-you” client acquisition systems for real estate agents and teams, Zale Media offers a proprietary IPL technology that has revolutionized the real estate industry making it easier and more affordable for agents to systemize their sales and marketing systems.
