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Resonate, a leading provider of consumer intelligence-to-activation software, today launched Resonate HI-RES, a powerful new version of its platform that allows brands to combine their first-party data with Resonate’s proprietary, best-in-class data on consumer motivations, values, purchase behavior, media consumption and demographics. Using this enhanced version, brands can now gain the most complete and in-depth ‘high resolution’ understanding of consumers, based on the underlying attributes that reveal why they make the decisions they make.
Resonate HI-RES is built on a single, integrated platform that combines the largest syndicated consumer market research in the US, analyses of more than 1 billion daily online consumer behavior events, advanced data science and digital media activation.
“Marketers tell us they don’t need more of the same types of data, they need a more complete and deeper picture of their audience to increase the ROI on their existing investments,” said Bryan Gernert, CEO of Resonate. “By giving brands a high-resolution view of consumers, Resonate is helping them increase audience intimacy, translating into more relevance and engagement across every touch point.”
Brands can get personalized, high-resolution intelligence—called Resonate Custom Insights—on their audience by merging their first-party data with Resonate’s in three ways:
· Tags: By placing Resonate Tags (or pixels) on their web pages, emails and digital media, brands can append thousands of attributes to their web traffic, shedding new light on who their audience is—and is not.
· First-Party Data Onboarding: Brands can onboard their CRM, email database or other audience files into the Resonate platform to produce high-resolution insights against their existing audience.
· Custom Questions: Brands can gain wisdom into any topic or validate new opportunities by asking specific questions in Resonate’s online survey – the largest of its kind in the US.
“A leading global computer brand recently leveraged Resonate’s software to gain a deeper understanding of customers who use their tablet-laptop hybrid for work vs. play,” said Joel Pulliam, Senior Vice President and Chief Product Officer at Resonate. “Our customer tagged their online purchase funnel and blended that data with Resonate’s proprietary insights to reveal distinct, in-depth profiles of consumers who viewed the device for business vs. personal use. The customer leveraged this intelligence to more effectively engage buyers with precise segmentation and relevant messaging across all marketing channels.”
For more information on Resonate Custom Insights, please visit https://www.resonate.com/hi-res-intelligence/custom-insights.
About Resonate
Resonate offers a powerful consumer intelligence-to-activation technology that has helped hundreds of organizations more fully understand and connect with their audiences based on the underlying motivations and values that drive their decisions to buy or support certain candidates, causes and brands.
Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital.
