Wiloh.Com Eco StreetStyle Online Store Debuts With It’s First Spring/Summer 2010 Collection

Wiloh.com has launched it’s first ever Spring/Summer 2010 collection of eco-streetstyle bamboo graphic tees for guys and girls, designed by four collaborating professional global artists from Italy, Argentina, Australia and Indonesia, each charming with their own individual artistic styles.

Wiloh.com is an online store for the sustainable fashionista and is also a professional platform for selective artists to release their own fashion line of graphic tees. Wiloh.com also aims to continue to be a leader of social responsibility and has teamed up with the charity K.I.D.S. – Kids in Distressed Situations, to develop the ‘Tee for Tee’ Initiative to help children in need.

The ‘Tee for Tee’ Initiative means that for every tee a customer purchases from the Wiloh.com online store, another brand new graphic tee is donated to a child in need by Wiloh on their behalf. 250 tees have already been donated to the children of the Haiti disaster.

Wiloh tees are printed on sustainable bamboo, an eco-luxury emerging fabric that is softer than cotton (feels like a blend between silk and cashmere) and is good for the skin (naturally hypoallergenic and antibacterial).

THE STORY:

Wiloh is a collaboration between former Marine, USA born Edward Cinelli (New York) and former graphic designer Australian born Angela Wozniak (Sydney), who met online through social networking and shared the same passions: street style fashion and raising eco-awareness. The Wiloh concept was instantaneously born as a natural solution to both their passions and ambitions. The two have never met in person and have purely worked on building the Wiloh concept through email and skype. The pair finally plan to meet face to face for the first time late August in New York.