Twin Donut Pairs with Shiny Objects
Industry: Advertising & Marketing
TWIN DONUT the New York tri-state QSR franchise founded in 1959; is polishing their brand with help from SoCal based Shiny Objects Inc.
New York (PRUnderground) September 17th, 2014
TWIN DONUT the New York tri-state QSR franchise founded in 1959; is polishing their brand with help from SoCal based ad agency Shiny Objects Inc.
“Twin Donut is looking to us to freshen and contemporize a classic brand and we couldn’t be more excited,” says Kenneth Gal, CEO of Shiny Objects Inc.; a full-service advertising and branding agency with clients in California, New York, and Chicago.
In addition to the launch of their new website TwinDonut.com, in-store renovations are continuing in New Rochelle, The Bronx, and Manhattan, with new franchise construction is underway in New York City and Westchester County.
Founder George Psathas, supports the growth. Long considered a neighborhood go-to for fresh baked donuts and premium brewed coffee Twin Donut now offers hot and cold breakfast, lunch and dinner items. “We’ve been in business for over fifty years, says Psathas; “with Shiny Objects help, we can position the Twin Donut brand for the next fifty years.”
To launch the next 50 years, Twin Donut is expected to introduce their Every Day BOGO program – setting the stage for a value leadership claim in the donut category. Says Gal, “in an industry reported to consume over 10 billion donuts a year, the Twin Donut, Every Day BOGO program is good for customers.”
Psathas agrees, and adds: “It’s a great time to be in the TWIN DONUT business.”
Franchise opportunities are available.
About Twin Donut: Twin Donut has baked fresh donuts and brewed great coffee EVERY DAY since 1959. Founder George Psathas opened the first Twin Donut in Boston, Massachusetts with two things in mind: Great Food and Great Service.
Fifty years later Twin Donut still serves fresh baked donuts and the finest premium brewed coffee adding hot and cold breakfast, lunch and dinner items. Franchises are available.
see related: Dunkin’ NasDaq:DNKN
For more information on Twin Donut, and Twin Donut Franchise opportunities:
Contact: Kenneth Gal 714-769-1501 x 107 Email: KGal@shinyobjectsinc.com
Visit: TwinDonut.com and ShinyObjectsInc.com
About Shiny Objects Inc
Shiny Objects Inc. is a full service advertising and branding agency with a core philosophy that the power of attraction is stronger than the power of persuasion. Based in Southern California
with clients in Los Angeles, New York, and Chicago.
