trimino™ Protein Infused Water Begins Year With Splash; Joins Country’s Largest Independent Bottler

Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that it has teamed up with Polar Beverage, the country’s largest independent bottler of sparkling and carbonated beverages, to grow distribution throughout New England. With seven grams of whey protein, 100% B-complex vitamins, and essential amino acids, trimino has been achieving strong performance in a category that’s growing aggressively as the consumer’s awareness of the benefits and desire for protein increases. Adding trimino to Polar’s portfolio of beverages will deliver the brand faster to the retail marketplace and allow Polar to bring another on-trend solution to retailers across the northeast.

According to Ralph Crowley Jr., CEO of Polar Beverages, “We’re always watching developments in the market and the growing acceptance of protein enhanced products is becoming the foundation for a new category of beverage. This protein beverage category is growing rapidly and our customers expect us to carry the best brands that meet consumer’s needs. We have watched trimino’s growth and believe the timing is right to help accelerate the brand in a big way here in the Northeast.”

Bob Leary, Founder and Chairman of MBB, based in Branford, CT is excited about their new strategic partnership with Polar Beverages. He states, “Thanks to Polar we will now be able to more aggressively add key retailers and increase our consumer focused marketing in this very important part of the country. Polar Beverages has been instrumental in solidifying our relationship with and rollout to some of the largest retailers in the Northeast including Stop & Shop and Shaw’s. Developing, nurturing, and building a new brand and category can only happen with great partners. Polar’s tremendous reputation and history as a fine beverage operator, along with their reach and execution capabilities make them an outstanding partner for us.”

Polar Beverages, based in Worcester, MA, is a fourth-generation, family owned business that began in 1882. Polar is the largest privately held, independent bottling company in the country today. Throughout all the growth and changes Polar has undergone, it has maintained its commitment to the community, its associates and its customers by providing the highest-quality, healthy and unique beverages available today.

About Miami Bay Beverage Company

The Miami Bay Beverage Company, LLC (MBB) was founded based on the shared vision of its founders, who desired to bring to market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. They saw a beverage landscape that lacked protein-infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine. trimino – Protein Infused Water, Beats Water Everyday!

The presence of protein and B vitamins with no sugar or carbohydrates elevates trimino in the $17.2 billion fast-growing Functional Beverage category that is now projected to reach $36.7 billion by 2019. The product tastes delicious, looks cool, and delivers what the consumer expects, along with the revenue and margins that make retailers happy. It’s available in 3,500 stores across 21 states in a variety of delicious natural fruit flavors including: Coconut Pineapple, Strawberry Lemonade, Mixed Berry and Peach.