Traverse Bay Farms Utilizes AgTracer Covid-19 Blockchain Tracing Technology

Traverse Bay Farms will utilize the product authenticity, transparency, ingredient verification and Covid-19 tracing technology of the blockchain start-up Agtracer.

Traverse Bay Farms is the #1 nationally award winning superfruit brand in America. The company has won 30+ national food awards at America’s largest and most competitive food competitions. To provide the highest level of customer service, transparency and food source tracing, Traverse Bay Farms will soon utilize the blockchain tracing technology for all products.

According to Andy LaPointe, “With the outbreak of Covid-19, consumers want increased tracing and tracking capability for the food they eat. Not only do they want to be able to trace ingredients, but also trace the products they eat through the entire food supply chain. Consumers want to know if they food they are consuming has been into contact with any producer, distributor or store that has experienced a reported Covid-19 outbreak.”

Agtracer allows ​farmers, artisan food and beverage producers, farm-to-table restaurants and retailers, food distributors and wholesalers to inform the end-consumer if their ingredient sources, food supply chain tracing and if their products or ingredients have or have not been in contact with a facility that has a reported Covid-19 outbreak. Today, consumers are demanding to know the entire backstory and tracing of the food they eat. They want to be able to trace every ingredient and packaging of the food they eat from the source, during manufacturing, during transportation and more.

Traverse Bay Farms will utilize use AgTracer to share our backstory and provide transparency from the beginning to finished product. ​ The AgTracer platform allows agricultural-related operations and any food related business to build trust with consumers. Agtracer is a ​food supply chain solution that provides traceability, transparency and authenticity.

About Traverse Bay Farms / Fruit Advantage

Winner of 38+ national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is the #1 award winning super fruit company in America.

Offering an all-natural line of fruit salsa, fruit barbecue, dried fruit including dried cherries, dried blueberries and more. In addition, Traverse Bay Farms offers cherry juice concentrate and teaches about health benefits of cherry juice.

Fruit Advantage is the sister brand an offers a complete line of condition-specific, fruit-based supplements including tart cherry capsules, blueberry capsules, pomegranate capsules. In addition, Fruit Advantage offers a patented formula combining tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.