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Andy LaPointe, author and managing partner with Traverse Bay Farms / Fruit Advantage based in Bellaire, MI recently completed a step-by-step guide teaching food entrepreneurs and gourmet food companies how to sell create omni-channel marketing campaigns. The name of this one-of-a-kind course is Omni-Channel Marketing for Gourmet Food Businesses
Selling products online, selling from your own retail stores, selling to distributors, selling to wholesalers, Facebook marketing, link building strategies can all get very confusing and challenging for the food entrepreneur.
According to Andy LaPointe, Director of Marketing with Traverse Bay Farms/Fruit Advantage, “Gourmet food businesses not only have the challenge of producing an excellent product, but they also have to get their product into the market. While these are the same challenges that face any business, the food entrepreneur is held to a higher standard. What I mean is, if you buy a shirt that may have flaw in the stitching you can still wear the shirt. However, if you buy a food product and the product tastes terrible, the consumer will simply throw away your product even if the entire jar remains.”
Mr. LaPointe continued, “Having this extra layer on top of have to market your products online, offline, through distributors and more places a lot of pressure on food entrepreneurs. My new course entitled Omni-Channel Marketing for Gourmet Food Businesses helps food entrepreneurs to create a step-by-step marketing strategy with ease so they can spend their time focusing on recipe creation and tasting profiles.
Omni-Channel Marketing for Gourmet Food Businesses is a complete step-by-step course teaching how to fully integrate different marketing channels toward the main goal of maximizing sales. It teaches how the different channels complement each other and offers a complete cross-marketing opportunity.
Mr. LaPointe continued, “Traverse Bay Farms / Fruit Advantage distributes our products through wholesalers, distributors, direct to the consumer, international distributors and from our own retail stores. We have real-world experience and success to share with other food entrepreneurs.”
In addition to authoring Omni-Channel Marketing for Gourmet Food Businesses, Mr. LaPointe is a managing partner with Traverse Bay Farms / Fruit Advantage. His company specializes in offering a complete line of super fruit-based product that consumers can enjoy with every meal of the day. The company has won 26+ national food awards including over 20 Scovie Awards. The Scovie Award is the most competitive and widely recognized competition around the globe for spicy foods.
Contact Information:
Andy LaPointe
Traverse Bay Farms
7053 M-88 South, PO Box 1229
Bellaire, MI 49615 – 1-231-533-8788
TraverseBayFarms.com
About Traverse Bay Farms / Fruit Advantage
Winner of 38+ national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is the #1 award winning super fruit company in America.
Offering an all-natural line of fruit salsa, fruit barbecue, dried fruit including dried cherries, dried blueberries and more. In addition, Traverse Bay Farms offers cherry juice concentrate and teaches about health benefits of cherry juice.
Fruit Advantage is the sister brand an offers a complete line of condition-specific, fruit-based supplements including tart cherry capsules, blueberry capsules, pomegranate capsules. In addition, Fruit Advantage offers a patented formula combining tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.
