Traverse Bay Farms Launches Improved Website for Online Customers

Traverse Bay Farms, a leader in the super fruit industry, unveils a newly redesigned website. The newly updated website has implemented design suggestions and ideas gathered from current customers. The new website also features an improved navigation as well as full integration of contact forms for better customer response times.

Traverse Bay Farms offers cherry juice, tart cherry capsules and additional all natural super-fruit products. The new website is packed-full of dozens of educational videos, daily posts to the blog on the natural health benefits of tart cherries, blueberries and more.

Based upon website speed tests the new and improved website has vastly improved response times. The average load time of the pages on the site is around 1 second. This means customers will have more time to enjoy all of the health related information on the website. In addition, the new website has a number of new and updated sections including an improved Orchard of Health library, a health and wellness video library and a natural home remedy bookstore..

Traverse Bay Farms believes this cutting edge redesign will benefit the various groups that utilize their products and services. The new client-centric approach comes as part of a company initiative for improved client experience that continues to evolve on a daily basis.

“The Traverse Bay Farms website was redesigned to provide current and prospective customers with specific health and wellness targeted content and product information,” says Andy LaPointe, Director of Client Relations of Traverse Bay Farms/Fruit Advantage. “By improving the design, layout and content we are always moving to a more client-centric company, visitors are better able to access cutting edge health information based on their own interests rather than sift through everything on the website to decide what they may or may not be interested in.”

The redesigned website was a result of the company implementing customer, vendor and not yet customer suggestions and comments. According to Mr. LaPointe, “we have had nothing but positive feedback.”

In the health and wellness industry, functionality and integration are key concepts. In fact, it is what they sell. Traverse Bay Farms / Fruit Advantage specializes in offering a complete line of antioxidant-rich, super fruit products that individuals can enjoy with every meal of the day. The products the company offers include award winning fruit and gourmet salsa, super fruit capsules including tart cherry capsules, cherry juice concentrate, dried super fruits including dried cherries, blueberries and more. Traverse Bay Farms/Fruit Advantage also provides an ever growing video education library with over 120 how-to videos. Each of these videos was produced to educate the viewer on the natural health benefits of super fruits and more.

The company has products distributed in over five countries across the globe and 42 States domestically in the United States.

For more information about Traverse Bay Farms/ Fruit Advantage and their products, visit their site at www.traversebayfarms.com or www.fruitadvantage.com and view the blog section.

About Traverse Bay Farms / Fruit Advantage

Winner of 38+ national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is the #1 award winning super fruit company in America.

Offering an all-natural line of fruit salsa, fruit barbecue, dried fruit including dried cherries, dried blueberries and more. In addition, Traverse Bay Farms offers cherry juice concentrate and teaches about health benefits of cherry juice.

Fruit Advantage is the sister brand an offers a complete line of condition-specific, fruit-based supplements including tart cherry capsules, blueberry capsules, pomegranate capsules. In addition, Fruit Advantage offers a patented formula combining tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.