Traverse Bay Farms / Fruit Advantage Launches Michigan-Grown Cherry Education Campaign

Northern Michigan, nicknamed the “Cherry Capital of the World”, grows over 70% of all tart cherries in the United States.

The news of how cherries imported from China, Turkey and Poland can hurt USA farmers is getting more local, regional and national attention. Did you know, countries including Turkey, heavily subsidizes its cherry industry? This means their cherry industry can ship harvested fruit across the oceans and still under cut Michigan cherry farmers and cherry companies, like Traverse Bay Farms. This can have a devasting affect on USA-grown products including cherries.

According to Andy LaPointe, Director of Marketing, with Traverse Bay Farms, “It’s good the news of importation and “dumping” of cherries on the market from other countries in the United States is getting more local, state and national attention. For example, Dr. Jill Biden to visit a cherry farm in Central Lake, Michigan during a campaign stop. No matter your politics, any time unfair business practices and climate change issues can be brought to light for all to see is a good thing.”

Mr. LaPointe continued, “To address this issue, we are launching a Michigan-grown promotion campaign to educate the public about the benefits of buying products made from Michigan-grown tart cherries. Being in Northern Michigan, we can literally walk a short distance and watch the cherries being harvested from the trees. Those same cherries, harvested right in Northern Michigan, are then sold in our two retail stores. We dried cherries and cherry salsa made from Michigan-cherries, cherry juice concentrate, tart cherry capsules and more.”

For more information about Traverse Bay Farms and their products, visit their site at www.traversebayfarms.com.

About Traverse Bay Farms/Fruit Advantage:

Traverse Bay Farms/Fruit Advantage has won 30+ national food awards at America’s largest and most competitive food competitions. They are the #1 nationally award winning superfruit brand in America. They offer cherry juice concentrate, dried tart cherries and more. It is headquartered in Bellaire, MI and has products distributed in over five countries across the globe and 42 States domestically in the United States.

About Traverse Bay Farms / Fruit Advantage

Winner of 38+ national food awards at America’s largest and most competitive food competitions. Traverse Bay Farms is the #1 award winning super fruit company in America.

Offering an all-natural line of fruit salsa, fruit barbecue, dried fruit including dried cherries, dried blueberries and more. In addition, Traverse Bay Farms offers cherry juice concentrate and teaches about health benefits of cherry juice.

Fruit Advantage is the sister brand an offers a complete line of condition-specific, fruit-based supplements including tart cherry capsules, blueberry capsules, pomegranate capsules. In addition, Fruit Advantage offers a patented formula combining tart cherries with glucosamine and chondriotin. This one-of-a-kind supplement is called Cherry Prime – Complete Muscle and Joint Complex.