Top That! Publishing Announce New Licensee for The Froobles Preschool Character Brand
Industry: Family & pets
Digital publishing specialists, YUDU, are the latest company to form a partnership with Top That! Publishing and their flagship preschool character brand, The Froobles.
London (PRUnderground) March 4th, 2013
An exciting range of licensed The Froobles iBooks will soon be available in the UK. Developed by the leading children’s digital publishing specialist, YUDU, the interactive iBooks are perfect for fans of the best-selling preschool brand and include a host of features that will encourage children to get reading, teach important lessons about growing up and promote early years learning via fun interactive games and activities.
Based on the popu
lar fruit and vegetable characters, YUDU have created memorable digital story and activity books that are full of little surprises and which let children tap, swipe, listen, read, draw, colour, and sing-along as they go off on an adventure with their favourite characters. The first two The Froobles iBook titles, At The Seaside and Fairytale Adventure will be unveiled by YUDU at next month’s Bologna Children’s Book Fair.
David Henderson, Managing Director of Top That! Publishing said, ‘We’re incredibly pleased to have another great new partner for The Froobles brand, we think children will really engage with the YUDU iBook range and it’s another positive step for our little characters learning big lessons about growing up’.
The Froobles have already been licensed to outdoor play equipment specialists Playtec Leisure and have publishing partners in China, South Korea, North America, Brazil, Australia, New Zealand and the UK. Additional countries are set to join the worldwide publishing programme at the Bologna Book Fair and a worldwide licensing programme is being managed by global licensing experts, JELC.
For more information on The Froobles brand and YUDU iBooks please contact Top That! Publishing on +44 (0)1394 386651 or press@topthatpublishing.com. For more information on The Froobles licensing opportunities please contact JELC on +44 (0)1225 819030
About The Froobles:
The Froobles are a preschool character brand launched by Top That! Publishing in October 2011, and are made up of unique characters that have been brought to life by the magic of children’s imaginations. The Froobles live in an ever-changing world in which they have fun adventures, while learning valuable lessons along the way. The Froobles brand is educational, whilst being positive, fun and promoting a healthy lifestyle. Over 1.2 million Froobles books have been sold since launch. Visit www.thefroobles.com/b2b for more information.
About Top That! Publishing
Top That! Publishing Plc is an award-winning, independent book publisher located beside the river Deben in Woodbridge, Suffolk, UK. Founded in September 1999, this innovative company has published over 2000 titles in the UK and around the world.
Top That! books cater for pre-school children to adults and are designed to promote child development, enrich relationships, and foster creativity and imagination.
