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Tobias James Preston has worked with businesses globally to develop strategies that stick and keep them in their respective industries for the long haul. Strategic planning is the process every organization makes when they define the direction the company will move towards, and goal setting, to provide the ability to make decisions that will positively affect the company quarter after quarter.
“When The Note Company Launched, there was a direct need for companies everywhere to learn strategic development,” Tobias Preston, CEO and Founder of The Note Company explained. “Without a strategy, companies flounder and won’t survive in the digital age of business development.”
Strategic planning is necessary for businesses is a primary focus for Tobias Preston, as it guides them to outline deliverable, and targeted goals. As a tool, strategic planning can help grow every aspect of your company in a way that will allow you to create mile markers for tracking success, and more importantly failures.
“Companies that don’t practice strategic planning, are often left in the dark when they make a mistake,” explains Tobias Preston. “If you can’t understand what went wrong, you can’t change it in the future.”
Creating a strategic plan with mile markers for success and failure will also allow you to understand why something works in business. Companies are more readily able to duplicate success with a strategic plan in place.
Mile Markers can be instituted to track the results companies experience each quarter. Having markers for success and failure will help a business develop new and evolving strategies for growth now, and into the future. At TNC, companies are encouraged to clarify their vision; ie why they are in business. When you have your vision, you can start to set goals that are achievable and trackable.
With a vision underway, you can gather and analyze data. In the business world, this is often called A/B testing, where you can test multiple products and understand what potential clients subsequently like and don’t like about each product.
As a business continues to craft their vision, they can start to formulate a strategy and put this into practice. At The Note Company, success is best measured and scalable over 90-day periods, or over the course of a quarter in the traditional business world.
With strategic planning, companies can plan for the future, succeed in the present, and start measuring results that can be duplicated today.
