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The last couple of years has taught us how essential it is for a business to have an online presence. It has become hard to imagine running a business without an online presence. It has become a necessity rather than a luxury. To have an online presence doesn’t end with having a website or getting listed on Google. There are several other things that go into making a business popular on the internet. Meanwhile, small businesses are still finding it hard to carve a niche in the digital world. What are the ways to build an effective online presence? Let’s ask an expert.
We reached out to Chris Fawcett, founder of Third Marble Marketing, a 2022 ThreeBestRated® award-winning advertising agency in Richmond, Virginia, to get some insights on improving a company’s online presence.
He provided top five SEO tips for small businesses to enhance their visibility on Google. They are:
- Rethink your website’s goal – What exactly do you want to get from your website? What type of customer? Do you speak to that audience?
- Improve your Call-to-Action – There’s no point in driving traffic to a site that doesn’t work hard to convert visitors into sales.
- Google MyBusiness – Register your business with Google Business Profiles and make sure you complete every field.
- Content is still King – Learn what E.A.T. stands for – Expert, Authority, Trustworthy – it’s what Google uses to rank your site. If your pages have 100 words, then you’re not an expert. Write more. Have more Expertly written content than your competitors. If you Google your service and your competitor outranks you – count the words on their page, then count the words on your page. Nine times out of 10, they will have more words on their page.
- Learn or hire someone to do the technical SEO – You won’t rank if Google can’t read your pages correctly. It’s that simple. Without a well-optimized website, you may give your competitors your customers.
About Third Marble Marketing
Chris Fawcett started Third Marble Marketing in 2009 with an aim to help small businesses get their fair share of online marketing. Prior to starting Third Marble Marketing, Chris worked for several reputed organizations and took the organizations to greater heights in the business during his tenure. With 29 years of experience in direct marketing and 26 years of experience in online marketing, Chris is lovingly addressed as an Internet veteran by their staff.
Third Marble Marketing focuses on Developing a process-driven service targeting small businesses with smaller budgets. And their goal has always been simple, to make online marketing effective and affordable for small businesses. “We’re more about efficiency and maximizing results, not about thinking outside the box and reinventing the wheel. We want to make Google Ads and SEO affordable and accessible to even the smaller business owners,” says Chris.
Recently, Third Marble Marketing won the 2022 ThreeBestRated® award. On receiving the award, Chris said, “We hope to continue to live up to this honor and deliver the best service for the most affordable price we can.” Chris and his team always focus on getting more leads and sales for their clients. To get in touch with them, visit – https://www.thirdmarblemarketing.com/.
About ThreeBestRated
Three Best Rated® was created in 2014 with the simple goal of finding the top 3 local businesses, professionals, restaurants, health care providers, and everything in-between, in any city. Every business is meticulously handpicked by our employees. We check business’s reputation, history, complaints, ratings, proximity, satisfaction, trust, cost, general excellence, reviews, and more, using our 50-Point Inspection. We only display businesses that are verified by our employees. Other places will call this “hard work” and “unnecessary”. We call it “due diligence” and “the right thing to do”. Our website is updated on a regular basis for quality and the latest business information.
Three Best Rated has the honor of helping 4.5 million customers every month find the best businesses in any city – without any effort!
