State DOT’s Fight Against National Litter Epidemic Now Includes PPE
Industry: Advertising & Marketing
States are developing comprehensive programs to combat the national littering epidemic.
Costa Mesa, CA (PRUnderground) August 4th, 2022
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States are developing comprehensive programs to combat the national littering epidemic. Earlier this week, Pennsylvania announced the launch of their new statewide anti-littering campaign “PA Fights Dirty: Every Litter Bit Matters.” This anti-litter measure joins other state litter prevention programs that have been introduced since the COVID-19 pandemic including GDOT’s “Keep it Clean Georgia” campaign and Caltrans’s “Let’s Change This to That”.
According to a research study published in the online journal Nature Sustainability, there has been an 80-fold increase in mask litter since the pandemic began in 2020. The increase in personal protection equipment (PPE) litter compounds the long-standing litter problem that states have been battling for years.
“There has been a marked increase in litter and debris on highways across the country,” said Adopt A Highway (AHMC) President, Patricia Nelson. “Along with the usual fast-food containers and coffee cups, PPE debris lines roadways, this environmental issue is now also a public health issue.”
Innovative awareness campaigns, like Texas’s “Don’t Mess With Texas” program is one prong of a many pronged approach government organizations are taking to help eradicate litter. Sponsor-a-Highway and Adopt-A-Highway programs work in conjunction with State DOT anti-litter campaigns to get the public involved in the on-going effort to clean up roadways.
“AHMC has and will continue to partner with state DOT’s to assist in their ongoing fight against this wide-spread problem,” said Patricia Nelson. “Litter is an issue that affects all of us, and we are grateful for the businesses and volunteers who step up to make a positive impact in their communities.”
For more information about highway sponsorship, call 800.200.0003 or visit https://adoptahighway.com/
About AHMC
Adopt A Highway Maintenance Corporation® provides recognition and roadway cleanup to highway sponsors who desire to give back to the community. Every sign requires a commitment from the sponsor to fund litter-removal efforts executed by the Adopt A Highway Maintenance Corporation’s professionally trained staff located across the United States.
