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The San Diego based firm; Flashbuz, rolled out the first discovery shopping platform today that uses the power of social currency to spread brand awareness instead of ads, paid posts or banners. Flashbuz is completely powered by the consumer and funded by product value.
Merchants of exciting and new products list their goods on the Flashbuz platform priced according to a customers social reach. Example; you may get 10% off if you only have 200 followers or 50% off is you have 2000 followers, the merchant controls these secret discounts and social reach parameters. Merchants exchange value for powerful social branding and consumers finally see monetary value on their growing social reach.
Flashbuz allows merchants to avoid costly and low converting online ads by simply trading product value for social brand exposure. On a typical pay per click advertising campaign, a merchant pays one fee for one person to see their ad. On Flashbuz, a merchant simply reduces his product revenue in exchange a thousand views of a personal brand endorsement, not an ad. “The difference is beyond substantial”, says Flashbuz CEO, Aaron Bruce.
According to Google’s ZMOT (Zero Moment of Truth) Over 80% of Internet sales occur through social networking, not social network ads or social network content but people socializing. Digital ads like banner and key word searches make up the 20% left. Flashbuz provides a measurable and quantifiable solution to digital advertising statistics that are only getting worse.
Until now, only celebrities and extremely visible individuals could see any real monetary value to their growing list of followers on a growing list of social networks. At the same time, merchants are struggling to achieve sustainable ad conversion rates as consumers increase ad blocking and mobile phones become the default browser. All the while, consumer endorsements account for the bulk of Internet sales and continue to increase.
About Flashbuz
Flashbuz.com is an electronic consumer experience platform. Flashbuz is a registered trademark of Flash Advertising LLC
