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With the lightening speed of the digital age, the term influential properties just broadened its reach. Popular social media accounts are now just that, properties of influence. Seeing the advantage in buying social media accounts, advertisers are monetizing not only what influencers have to say, but how they say it. Creating leverage for themselves by cherry-picking accounts that have a built-in audience wholly interested in their products, they cut to the chase. They also share the wealth and pay up to $50k per account. And why shouldn’t they? For the price of a few thousand dollars, they can have a ready customer base all too willing to fork over much-coveted sales.
David Kosiba, the owner of ViralAccounts.com and SWAPD.co which is a forum app that acts as a community for buying and selling social properties, said of the new trend, “Once you have a lot of followers, it’s easy to get advertisers to take notice of you. All it takes is connecting your popular social account and a simple sign up process. The more desirable your social profile is, the more offers you will receive. One kid that’s got eight million fans gets $12,000 for a single Instagram post. Lucrative isn’t even the word.”
About SKYNET, Inc.
SKYNET, Inc. was founded in 2010 and is the parent company of SWAPD.co and ViralAccounts.com. The company is fully-licensed and registered in Europe to buy, sell, and trade established social media accounts to marketing firms and website owners to optimize brand awareness.