Social Assurity Launches New Version of "Social Media Strategies for College Admissions Success"

Social Assurity has officially released Version 2.0 of its ground-breaking Social Media Strategies for College Admissions Success online training package for college-bound high school students.

“Social media’s role in the college admissions process has changed dramatically since we first introduced our online educational program for students in 2016,” says Alan Katzman, the founder of Social Assurity. “Social media has become exponentially more integral to the college admissions recruitment and acceptance decision-making process. Student social media activities can now impact enrollment probability calculations, crucial character and “fit” assessments, and will continue to deliver the raw data needed to fuel the growth of holistic admissions assessments.”

National surveys validate social media’s ever-growing role in the college admissions process with close to 70% of college admissions officers viewing applicant social media as “fair game” in their decision-making process. Social Assurity educates students on best practices for harnessing the persuasive powers of social media to build compelling digital portfolios showcasing their service, character, accomplishments, and activities while also utilizing strategic social media engagement techniques to enhance their algorithmic enrollment probabilities.

“The odds that a well-executed social media based digital portfolio and engagement plan will help college admissions outcomes are much greater than the odds of a poor social media presence hurting college admissions outcomes,” says Katzman. “Successful businesses today rely on big data and predictive analytics to help them make better informed decisions and colleges are businesses too. The more they can accurately measure applicants’ intent and fit, the more successful they will become.”

Version 2.0 of Social Media Strategies for College Admissions Success contains newly created, actionable, and timely instructional content including a free preview mode for new learners. This refreshed and updated version ensures that Social Assurity will remain on the leading edge of understanding social media’s role in the college admissions process and will continue to deliver that knowledge to college-bound students in meaningful and productive ways.

About Social Assurity LLC

Social Assurity led by Alan Katzman has been recognized as a thought leader in the discussion on how social media is impacting college admissions and employment decisions. Alan is a pioneer in developing and advancing techniques to teach students how to use social media. He helps students build a compelling and reflective digital presence as a game-changing tool for creating academic and career success. Alan has been featured in The New York Times, The Wall Street Journal, CNN, ABC News, NPR, USA Today, Forbes, and Business Insider. For more information, please visit https://socialassurity.com.