Sitara Collections’ Hand-Knit Plush Toys Use Vegetable Dyes to Create Fun Playtime Pals
Industry: Retail & eCommerce
Individually crafted by Indian artisans, plush toys are the newest addition to Sitara’s exclusive artisan gifts
Stamford, CT (PRUnderground) October 1st, 2014
Little ones love plush toys, and thanks to natural materials and pure vegetable dyes, our plush are a hit with parents as well.
Sitara Collections’ new line of hand-knit plush toys, designed and created by fair-trade artisans in India, is made from wool and cotton threads and uses only vegetable dyes to achieve their vibrant hues. This individual craftsmanship and natural variation in the vegetable dyes makes every Sitara plush toy as unique as their young recipient.
The collection currently includes thirteen different toys, from cuddly bears and bunnies to charming dolls and comical jokers.
“What I love about the plush line is that they’re feel-good toys,” says Sitara Collections founder Linda Singh. “Whether they have toddlers who put everything in their mouths or older kids who just want to snuggle up with the toys, parents can rest assured that natural vegetable dyes—rather than chemical dyes—are next to their kids’ skin.”
Specializing in artisan-produced jewelry, home goods, and lifestyle accessories, Sitara Collections’ products align with consumer demand for unique items that are responsibly sourced and available at affordable price points. All of the high-quality products, made by hand using traditional craftsmanship, uphold the company’s mission of supporting local Indian artisans. In addition, a portion of net proceeds benefits a school in northern India.
Find the full line of plush toys at www.sitaracollections.com.
About Sitara Collections
The Sitara Collections story starts in 2007 with a series of trips to India. There, founder Linda Singh met with artisans and small entrepreneurs working tirelessly to earn a living in rural villages. Singh decided to launch Sitara Collections to empower these artisans and their communities and to bring beautiful handcrafted items to the global marketplace. As a measure of her respect for the artisans and the country itself, Singh donates a portion of the net proceeds to the Sitara Foundation. The Foundation supports the SVV School in rural India, which was founded by Singh and her Indian-born husband, Vinay. For more information, visit www.sitaracollections.com.
