Salt Lake City Welcomes Jaeger LeCoultre
Industry: Non Profit & Charity
A Celebration of old tech meeting modern innovation The Horological Society of Utah hosts top Swiss watchmaker, JLC.
Salt Lake City, UT (PRUnderground) November 15th, 2021
Watch enthusiasts of all walks poured into the whiskey lounge of PDQ.com‘s new facility, in Salt Lake City, Thursday evening. The event was hosted by the Horological Society of Utah and the guest of honor was Jaeger LeCoultre (JLC). JLC started with Antoine LeCoultre in 1833 and continues to produce some of the world’s finest timepieces to this day. The premier brand’s Las Vegas boutique brought a night of rare timepieces and latest technology learning. Horological Society Members in attendance were able to witness millions of dollars worth of JLC’s latest inventory.
The Horological Society of Utah is a 501(c)(3) nonprofit organization dedicated to advancing the art and science of horology. Members are a diverse mix of watchmakers, clockmakers, executives, journalists, auctioneers, historians, salespeople and collectors, reflecting the rich nature of horology in Salt Lake City.
HSU holds regular informal meetups where collectors get together to share their favorite pieces. Thursday’s event was the first formal engagement which offered an exclusive opportunity for HSU members to be up close and personal with JLC pieces. The brand currently does not have a retail presence in the Salt Lake Valley and HSU was excited to bridge the supply and demand gap, while providing an educational opportunity.
The evening was a success and all parties have committed to continue with similar events in the near future.
About Horological Society of Utah
The Horological Society of Utah is a 501(c)(3) nonprofit organization dedicated to advancing the art and science of horology. Members are a diverse mix of watchmakers, clockmakers, executives, journalists, auctioneers, historians, salespeople and collectors, reflecting the rich nature of horology in Salt Lake City.
