Resonate Helps Clients Achieve 91% Win Rate in California Primary Election

Last Tuesday’s California Primary Election was a big day for a number of Resonate’s clients—political agencies, consultants and campaigns by candidates, PACs and coalitions—who achieved a stunning 91% win rate by leveraging Resonate’s proprietary data and ‘high resolution’ digital activation. Resonate’s client campaigns in the Golden State included congressional, state senate, state assembly, county supervisor, city council, city attorney and mayor.

“Of course we would never claim full credit when our client is successful,” said Gary Sherwood, Resonate’s Vice President Client Solutions for Politics & Advocacy. “But when more than 9 out of 10 campaigns using Resonate win, that’s not just a coincidence—its intelligence.”

Resonate leverages its proprietary, best-in-class data on voter motivations, values, issue positions and media consumption habits to help clients go far beyond basic demographics and behavioral targeting to illuminate why voters make the decisions they make–or don’t make. Resonate has the unique ability to define these audiences and then reach them via campaigns across all digital platforms.

Examples of targets Resonate helped its California clients reach include:

·         Likely primary voters who are concerned with job creation, the environment and local issues

·         Likely Hispanic primary absentee/vote-by-mail voters

·         Frequent Asian voters who are fiscally and socially moderate-to-conservative

·         Likely primary voters that support candidates who concentrate on education issues

·         Republican voters who care about veterans issues and vote in presidential primaries

·         Likely primary voters who rent

Sherwood was recently cited by Financial Times in an article on how big data analytics technologies are helping political campaigns “slice and dice voters, and use targeted digital…advertising to encourage them to vote, donate or volunteer.”

About Resonate

Resonate offers a powerful consumer intelligence-to-activation technology that has helped hundreds of organizations more fully understand and connect with their audiences based on the underlying motivations and values that drive their decisions to buy or support certain candidates, causes and brands.

Founded in 2008 and headquartered in Reston, Virginia, Resonate is privately held and backed by Revolution Growth, Greycroft Partners, and iNovia Capital.