Red LBL: Outdoor Cap’s New Line Modeled After Retail Trends

Outdoor Cap Company, Inc. has over 40 years of headwear expertise, making us an authority on cap trends and consumer needs. Inspired by coast-to-coast casual fashion, Red LBL is Outdoor Cap’s fresh, new trend-forward cap collection. Red LBL is distinguished by its styling, fit, and finish. Look for the red woven label on the left-hand side of the cap’s closure to know it’s authentic.

Outdoor Cap’s team of headwear experts set out to design a line of headwear for the West Coast market, but with each new cap added, the trends quickly shifted to encompass styles found throughout the continental United States. The first collection boasts seven caps designed for a youthful demographic. More will be added as the seasons progress.

Red LBL was designed to fill a promotional headwear need in niche markets where both workers and consumers tend to fit a younger age demographic like microbreweries, designer coffee shops, surf and skate stores, rodeos, etc.

“Outdoor Cap is no stranger to jumping feet first into new markets,” says Ben Roberts, SVP of Marketing for Outdoor Cap. “With Red LBL we really took a confident step to improve our promotional products offerings and gain market share with businesses who desire a more trend-forward, youthful style over their dad’s trucker cap.”

Trends move faster than ever before as visibility is heightened with the use of Instagram and other social media. Unique shapes beyond the traditional five and six panel cap are in higher demand from all over the country. It takes a headwear expert like Outdoor Cap to accommodate those requests into a cap that is comfortable, made of high-quality materials, fits well, and looks great.

“The promotional product industry is all about brand loyalty,” says Jarrod Reed, VP of Brand Development for Outdoor Cap “Consumers won’t wear a billboard on their head if they don’t support the company or cause it’s promoting. They also want something that fits their personal style and swagger, especially the younger audiences. Red LBL can help your company meet its core consumers’ needs so that they’ll want to wear your cap.”

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About Outdoor Cap Company, Inc.

Outdoor Cap Company, Inc. has serviced the needs of the headwear industry for over 40 years. Established in 1977, we have grown to over 400 employees. We service 14,000 customers across multiple channels in the Team, Promotional Products, and the Hunting & Fishing retail markets. We have established ourselves as one of the largest and most respected headwear suppliers in the United States by combining work ethic and integrity with innovative resources and processes. We strive to offer exceptional customer service throughout every step of the buying process. With our extended license holdings, we are capable of selling and distributing headwear for over 100 brands. Additionally, we have developed several brands specific to Outdoor Cap in order to better serve our customers. Our corporate offices are based in Bentonville, Arkansas. We also have 3 distribution centers located in Arkansas, California, and Texas.