Purefy Acquires Practiced Strategies and Appoints Everett McCoy CTO

Purefy, a leading provider of student loan refinancing, announced today that it has acquired Practiced Strategies Inc. (PSI), a leader in cloud-based financial technology platforms.  PSI’s founder and CEO, Everett A. McCoy, has been appointed Purefy’s Chief Technical Officer (CTO). This move brings in-house the considerable technology experience of PSI, which has been a leading platform architect for student loan, retirement system and not-for-profit businesses.  

Jack Zoeller, CEO of Purefy, said of the acquisition, “We are thrilled to be adding this talented group of technology professionals to our team.  I am particularly pleased to partner with Everett McCoy, who has a tremendous record of database and platform innovation.  Together we plan to continue PSI’s focus on creating platforms that can be flexibly tailored to the client’s needs and easily integrated with both legacy and cloud-based systems.”

Everett McCoy expressed his excitement about joining Purefy:  “We are proud to have played an important role in the launch of Purefy’s online lending program.  For several years I have been impressed by Purefy’s market savvy as well as their efficient execution.  I am convinced that this this merger will bring a new level of clarity and support to PSI’s existing technology customers – while we expand our focus on the student loan arena as a part of the Purefy team.”  Mr. McCoy and his team will remain based in Cedar Rapids, Iowa.

Everett McCoy has been architect and lead developer on numerous cloud-based projects across a wide variety of enterprises including Fortune 500, governmental, small business and not-for-profit customers. While most of his accomplishments have been in the area of integrating financial technology, Everett also has a passion for making technology widely available and affordable.  Formerly he was co-founder and CTO of PlanServe Data Systems, acquired by SunGard in 2014 and now operated by FIS.  Everett is also the founder and Executive Director of Life Discovered.

Purefy’s borrowers and applicants will not see any change affecting their loans or applications as a result of the PSI acquisition.

About Practice Strategies (PSI)

Practiced Strategies creates integrated solutions using techniques that effectively harness the power of the cloud to distribute data and transform it into a user-rich experience. Identifying core requirements and common obstacles companies encounter in the pursuit of seamless web solutions, the PSI Cloud Suite addresses these with fully-integrated and transformational innovation. https://www.practicedstrategies.com/

About Purefy

Since its online launch in 2014, Purefy has pioneered a pro-consumer, transparent and innovative approach to student loan refinancing. With a commitment to honest and personalized service, Purefy builds platforms around the information and tools borrowers need to save money and get out of debt sooner. Visit our award-winning website at www.purefy.com