Partner at Buy Box Experts to Discuss Amazon Marketing at Inaugural Vorys Summit
Industry: Retail & eCommerce
Partner at leading Amazon marketing agency to lead panel discussion about brand management on the Amazon channel at first-ever Vorys e-commerce summit in Ohio
Salt Lake City, UT (PRUnderground) October 14th, 2019
Companies today may see their products selling on Amazon through a wide variety of anonymous vendors. While this can be great for short-term revenues, it can water down a brand’s identity. James Thomson, a partner at Buy Box Experts, will join some of the country’s most notable thought leaders from government, industry, science, and law to innovate solutions to brand management at the inaugural Vorys eControl360 Summit.
Buy Box Experts is a leading Amazon marketing consultant firm that helps retailers develop their online branding. They have managed over $2 billion in Amazon revenue and led over 10,000 Amazon vendors to greater sales.
The company’s seasoned consultants draw on decades of online selling experience to help companies slash waste and develop strategies for sustainable growth. They also help clients leverage Buy Box’s proprietary software to assess competitors, manage inventory, decrease counterfeit listings, streamline operations, and integrate eBay listings.
Thomson will moderate a panel at the Vorys conference to be held November 6 in Columbus, Ohio. The discussion will be geared toward brand executives and will explore different distribution strategies for getting products onto Amazon (including first party, third party, and hybrid).
Thomson said that events like the Vorys summit are imperative for helping companies control and grow their brand value as e-commerce reaches new heights.
“The challenges to brand management are more complex, and the eControl360 summit is facing them head-on,” said Thomson. “They’re bringing together the best and brightest from across the country, and it’s an honor to be a part of this revolutionary conference.”
The summit will gather brand executives, government entities, legal counsel, and researchers under one roof to find solutions. It will feature speakers from such organizations as Procter & Gamble, U.S. Customers and Border Protection, Forrester Research, Otter products, and Bayer.
As the former head of the Amazon Services department, the first Fulfillment by Amazon account manager, and a leader of Buy Box, one of the country’s foremost Amazon agencies, James Thomson will offer eControl360 attendees an insider’s perspective on navigating the complexities of Amazon.
Thomson earned a Ph.D. in Marketing from Northwestern University (Kellogg School) and wrote the book “The Amazon Marketplace Dilemma” for executives seeking to control their brands on the Amazon marketplace. He has lectured at Stanford and University of Notre Dame and been featured in The Wall Street Journal, New York Times, Forbes, Entrepreneur, Inc., CNBC, Bloomberg, Internet Retailer, Globe and Mail, CBC, USA Today, and many other publications.
To learn more about Buy Box Experts’ marketing services and their strategies for brand management, visit www.BuyBoxExperts.com.
About Buy Box Experts
Buy Box Experts specializes in Amazon account management, including A+ content detail pages, Amazon product SEO, and brand equity management. Amazon sales consultants and branding strategy managers at Buy Box Experts help businesses sell more on Amazon and protect their brand equity.
