Parent Company of PackageX Launches Sight, a Smart Camera Analytics Platform

VisionX creates cutting-edge products that empower businesses through machine vision. With their PackageX app, they are digitizing mailroom processes with the help of artificial intelligence and machine vision. Now, Vision X is expanding its services to physical retail with an intelligent camera analytics platform called Sight.

VisionX made a big splash in the mailroom industry with their PackageX app to revolutionize the last yard of mail and package management. The cloud-based package tracking system allows mailrooms to ditch outmoded handheld scanners in favor of a user-friendly app that can be deployed from most devices. The app uses machine vision to “read” shipping labels and snap pictures of incoming mail and packages. The software then communicates with recipients through automatically generated texts and emails and facilitates contactless pickup and delivery.

Even as their PackageX app is changing the way mailrooms at residential complexes, corporate offices, co-working spaces, and universities do business, VisionX is expanding their machine vision technologies to help physical retail establishments through a new platform known as Sight. Sight converts existing security cameras into smart cameras. The platform interfaces with virtually any type of IP camera, requiring no additional hardware. It can then extract highly accurate data from even low-quality imagery while still protecting user privacy.

While e-commerce lends itself to a raft of point-of-sale analytics for tracking shopper behavior, physical commerce has very few insights to rely on as retailers seek to improve personalization and build shopper loyalty. But when Sight is integrated with an existing store camera, it can measure bounce rate, dwell time, conversion of purchase-return, buyer satisfaction, and aisle attraction. Sight can turn hours of seemingly meaningless video into a powerful tool for understanding customers and increasing sales.

“There are other players on the fixed camera market, but we are AI-first and have more reliable accuracy metrics than almost all of our competitors,” said Farrukh Mahboob, VisionX Founder and CEO. “Another thing that sets us apart is that our technology works with all cameras, regardless of their manufacturer. There isn’t much out there that is truly vendor-agnostic so we’re very proud of this feature.”

Beyond just boosting sales, Sight can improve processes. At manufacturing plants, it can detect inefficiencies, and at quick-serve restaurants, it can measure customer flow and analyze wait times. It can also improve safety, especially in light of the pandemic. Sight can generate area-wide social distance scores and create alerts when people enter buildings without masks.

Sight is unique in its ability to preserve privacy. “Our patented demographics and human attribute algorithms allow us to extract insight without the need for face images with 90% accuracy. So you get optimal surveillance without the privacy concerns. No personally-identifiable information is captured or saved,” said Asim Darwaish, Director of Product Engineering.

VisionX was founded in 2017 with the goal to “empower cameras to see more than the human eye.” With their machine vision-powered Package X mailroom app, and now their Sight analytics platform, they are helping organizations leverage the vast capabilities of machine learning for greater profitability, efficiency, and security — and people are noticing. FastCompany.com has named VisionX to the top 10 most innovative virtual and augmented reality companies of 2020.

To learn more about PackageX and its mailroom-transforming capabilities, visit www.PackageX.app, or visit VisionX.io for more information on Sight or other VisionX products.

About PackageX

PackageX Scan & Track is a “Delivery / Mailroom Management & Package Pickup Software” that takes the hassle out of package management through a simple photo. It uses computer vision technology to track packages and assets.