Online Mapping: Gearing Up Pharma Companies to Maintain Their Competitive Advantage
Industry: Healthcare
Topo.ly online mapping is an essential tool than helps pharma companies maintain their comeptitive advantages. They can achieve the 3 C’s to promote their business, reach
Naperville, Il (PRUnderground) November 13th, 2013
Pharma industry is confronted by many complexities. What could help the increasing number of pharmaceutical companies to understand their market and maintain their competitive advantage is having the right information. However, sifting useful information from terabytes of data gathered from physicians, hospitals, home cares, and many others require a tool that would help them easily convert data into actionable knowledge. This challenge is being filled up by an online mapping service provider – Topo.ly. Its easy create-a-map features makes it the top mapping application being used by most companies in the pharma industry today.
Topo.ly reaches out to thousands of pharmaceutical companies to help them maintain their competitive advantage. Its features are able to help them achieve the 3 “C’s” in facing the challenges and use information to face the new realities:
Content driven
Pharma companies need new systems that will help them use the information they have from Excel data. When data is visualized through maps, they can see the connections in target market. Topo.ly users can add unlimited data sets and assign customized map markers to help them easily identify opportunities and risks, new ideas, and many others. Pharma companies can also utlilize the filter option of the online mapping service. This becomes even more important in working through new customer segmentation ideas and opportunities.
Collaborative
Company executives of pharma industry recognize the need for integration among marketing and, sales. This realization is considered by Topo.ly online mapping. It’s feature to share the maps is one of the key aspects to help them promote integration of ideas and coordination within different departments. Topo.ly’s modern mapping application makes it possible for them to share the maps in just a split second. This feature encourages companies even from different industries to support interactive environments for more intensive marketing strategies, project and sales team activities, and many others.
Community-capable
Topo.ly makes it possible for the pharmaceutical companies to have their business community-capable. This is essentially needed especially for the consumers. Maps can be embedded to their websites. Consumers are now more knowledgeable about the ins and outs in the industry. As they see the map, they get to understand how the company is doing its best to reach out to them. By embedding maps to their websites, drugmakers are able to quickly and easily reach out to all stakeholders: consumers, payers, physicians, pharmacies, and value chain partners. This builds up rich sources for understanding the consumer buying criteria.
About Topo.ly
Topo.ly develops tools to transform analysis into a visual experience. It’s mapping technology is one of the most powerful ways to visualize data from Excel spreadsheets to optimize logistics, enhance market planning, identify growth opportunities, or mitigate market risks. Topo.ly leads in data simplification and presentation and is committed to delivering the tools businesses need to outpace competition.
