One2One and Social Assurity to Jointly Deliver “Digital-First” Career Coaching to College Graduates
Industry: Business
This combined service merges traditional career counseling with modern elements of social media personal branding, digital networking, and online portfolios.
New York, NY (PRUnderground) April 26th, 2022
In a world where 92% of companies use social media for hiring, and where today’s college students will have had eight to ten jobs by the time they are 38, it is time to transform the traditional job search. The recruiting and hiring process has changed dramatically in the past 10 years, demanding job-seekers dramatically change their search process to keep pace and remain competitive.
Following their successful collaboration in the competitive college admissions space, One2One College Counseling and Social Assurity are pooling their best proprietary practices to deliver unique “Digital-First” career coaching services to recent and soon-to-be college graduates. Creating a compelling and strategic online presence is the cornerstone of the digital-first approach and is the centerpiece of our clients’ go-to-market job strategy. Every individual has the potential to be his or her own online brand – and this new digital-first career discovery service can make a decisive difference.
Bringing students to life by “showing and telling” in the digital space is where Social Assurity offers a distinct advantage. “LinkedIn is the go-to social media platform for career-minded professionals,” says Mara Patti, founder of One2One College Consulting. “This site caters to people looking to expand their networks, and both the employee and employer mutually share a space for exposure and opportunity. The venture between One2One and Social Assurity is designed to help students maximize the opportunities available through LinkedIn and similar platforms.”
Social Assurity’s founder, Alan Katzman, adds, “We are thrilled to be collaborating with Mara and her team. These days, every job seeker needs a compelling message. We look forward to showing students that LinkedIn is more than having an online resume. Clients who see LinkedIn as their resume, cover letter, portfolio, and networking tool rolled into one will always enjoy a significant competitive advantage in identifying and securing the best career opportunities.”
Clients have attested to the success they’ve found working with this digital-first strategy. “Soon after working with Mara and Alan, I landed my dream job – working in Investor Relations for Morgan Stanley,” says R.V., a recent client. “Mara and Alan are true masters of what they are doing. They mapped out my strengths and weaknesses and created the best traditional and digital strategies to land the job that I truly wanted.”
The job search tools and processes of the 2010s no longer offer the best paths to new careers in the 2020s. Job-seekers – particularly new college graduates – must radically rethink their own strategies if they want to appear not only competitive but exceptional in the eyes of potential employers. Through their exciting new partnership, One2One College Consulting and Social Assurity will help build the next generation of the professional workforce by catering to the needs and operations of the nation’s top employers.
About One2One College Consulting
Mara Patti is the founder of One2One College Consulting, a premier college consulting company. Through One2One, Mara has helped hundreds of students from around the country gain admission to the colleges and graduate schools of their dreams. Mara’s guidance has been a critical step in helping these students shape their futures.
One2One’s customized educational services are designed to guide both students and their parents, Mara’s holistic approach involves coaching each student as an individual – their dreams, aspirations, strengths, and opportunities. All of these aspects shape the way she helps her students achieve their academic goals and inform the process of finding the best “fit” schools. For more information, please visit https://one2onecollegeconsulting.com.
About Social Assurity LLC
Social Assurity led by Alan Katzman has been recognized as a thought leader in the discussion on how social media is impacting college admissions and employment decisions. Alan is a pioneer in developing and advancing techniques to teach students how to use social media. He helps students build a compelling and reflective digital presence as a game-changing tool for creating academic and career success. Alan has been featured in The New York Times, The Wall Street Journal, CNN, ABC News, NPR, USA Today, Forbes, and Business Insider. For more information, please visit https://socialassurity.com.
