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Recently, Red Bull approached a popular NYC video production company, Jalbert Productions International, in a bid to have them shoot their latest Red Bull video over the financial district of New York City. The company has however been working with Red Bull since 2008.
The wingsuits video posed completely new challenges for the New York City video production company in that the fliers only had one shot at getting the requested maneuver right. The NYC production company faced several logistical challenges, which included the fact that only one day was available to perform the jump and we had only a 2-hour window. Ten camera angles needed to be carefully planned, along with 15 GoPro’s that were being used to assist with the recording process.
Another challenge facing the production company was ensuring that the cameras were able to capture all of the action, especially owing to the fact that the jumpers were quite small due to the height they jumped from and they were also moving at speeds of approximately 80 MPH. Communication was crucial in that the air team had to keep in constant contact with ground personnel to ensure that all cameras were rolling at precisely the right moments.
The project required an extremely quick turnaround time. However, no members of the press were invited to watch the event or report on it in any way, as Red Bull wanted to rely solely on the video footage JPI filmed to spread their message across the globe.
All in all, the video news release (VNR) was completed in approximately four hours, the two-minute action clip within 24 hours, the GoPro POV video in 25 hours and an accompanying three minute story clip was completed in just 72 hours. In addition to the high-quality video content, the still photography team was able to receive a variety of top-notch still images of the jump from the RED Epic Dragon.
To watch the video visit their blog:
https://jalbertfilm.com/index.php/behind-scenes-red-bulls-flight-nyc/
About Jalbert Film
Look no further, you have found your one-stop shop for the creative video production of any concept that can be captured on film. We are equipped to handle all aspects of production: pre-production and staffing, on-location and studio based shooting, and full service post-production. In addition, our creative consultants can help conceptualize, write and execute any creative vision you have.
At JPI, we’ve made it our mission to collaborate with cutting-edge creative talent and to be on the forefront of technological trends so we can consistently provide our clients with the highest quality product. However, we also believe that innovation demands efficient, cost-effective solutions. So we will always provide you with the most efficient budget and schedule to manage your production.
