Pronti AI is a female-founded technology startup that is leveraging machine learning to make personal recommendations, put outfits together, and tackle fashion sustainability. Founded in 2021 and based in Toronto, Pronti’s free smart wardrobe assistant is revolutionizing modern fashion. The app curates looks based on style, mood, and items already in one’s closet to provide valuable recommendations on what-to-wear and buy. Empowering fashion lovers everywhere to take their closet with them on the go, Pronti acts as the perfect liaison to connect mindful shoppers with unique retailers who may not have a voice in the saturated e-commerce ecosystem. Gone are the days of trying on eight different outfits before leaving the house and still having nothing to wear. Pronti is making personal fashion fun again as society enters a post-pandemic world.