Lever10

About Lever10 Experts on Lever10’s team began seriously mapping out B2B marketing responses in 1993 when direct mail (the paper kind) and fax responses were de rigueur. They began collecting not only response rates and lead conversion metrics, but also correlations with daily news, response timing trends, frequency effects, and anti-patterning. The Lever10 team has a very large data set against which we can regression test new theories and challenges. We have developed numeric methods and tools to parse and organize these data for new uses. In 2013, our B2B database exceeded 1 trillion correlated responses – all with program related meta tags. Twitter: @Lever10_B2B.