Digital marketing and communications veterans Nicole Hudson and Mark Gilman have launched Pitchnoise – an integrated strategic communications firm – as a division of Detroit-based Inbound Lead Solutions (ILS). With this merger, ILS becomes one of the few full-service Digital Marketing and Strategic Communications firms in the Midwest, with two-fold benefits: Pitchnoise clients now have new tools to make smarter decisions when measuring and managing the impact of digital and traditional marketing efforts, allowing a broader range of services to meet their marketing, communications and business development objectives; and Inbound Lead Solutions clients now have a larger selection of experts to develop communications strategies, key messaging, written content, brand storytelling and deeper relationships within the media.