Branch is a lifestyle retail concept developed by the Bellangelo team, to accentuate Finger Lakes wine country experiences. The Syracuse location, located in Destiny USA across from the Cheesecake Factory, brings the Finger Lakes experience to a retail mall environment. With a selection of diverse Finger Lakes wines, ciders and spirits from a myriad of producers, Branch Syracuse also offers tastings, wine by the glass, and a variety of other wine lifestyle products, foods, and fashion. The Geneva location of Branch is located in the former clubhouse of the Seneca Lake Country Club, and offers a full cafe with wine tastings and pairings from Bellangelo winery. The Missick family purchased the 220 acre golf course in 2016, and have plans for transforming the property into a resort destination.