New Marketing Model for Success Replaces Old School Copywriting Formula
Industry: Advertising & Marketing
“I’ve found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women who influence 85% of purchasing decisions
Lewiston, Idaho (PRUnderground) May 2nd, 2012
According to TWN – The Next Web 91% of women say that advertisers don’t understand them. This means that the majority of marketing efforts are failing to capture the interests of women who are the top consumers worldwide. Women make or influence 85% of all purchasing decisions, and purchase over 50% of traditional male products, including electronics home improvement products and automobiles.
For years Lisa Manyon, founder of www.writeoncreative.com has been teaching her clients to market in a different way – a way that challenges the norm. She notes that many of the standard marketing techniques, especially in the copywriting arena, were antiquated and not as effective as they once were. This list includes hyped-up claims, overly “sales-y” spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more. All tactics she has seen failing and that turn consumers off, especially women..
Manyon maintains that many of the techniques being taught and being used in marketing and copywriting no longer apply (they just aren’t working like they once did). She says “I’ve found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is the new copywriting formula of “Challenge.Solution.Invitation™.”
In the traditional formula we’re taught to highlight problems, we’re told to agitate the problems and to focus on the pain points and then we solve the problem. Manyon believes people are in enough pain and don’t need to be agitated to make a decision. In fact, especially for women, when someone acknowledges our challenges (and really understands where we’re coming from), provides a helpful solution and extends a friendly invitation, we’re more likely to take action. Nothing truly flows when it comes from a place of pain and fear…
Manyon graced the cover of the April/May issue of Aspire Magazine and introduced her philosophies via an article titled Find Your Voice: The New Marketing Model for Success Is Here! Manyon says “The new marketing model for success comes from a place of values and service first. Anything else is transparent and not in a good way.” Manyon is being interviewed by Linda Joy the publisher of Aspire Magazine via a free teleclass on this topic on May 8th, 2012. For details visit www.writeoncreative.com/integrity .
About Write On ~ Creative Writing Services, LLC.
Lisa Manyon is an award-winning, #1bestselling author, marketing content strategist and leading expert in copywriting. Lisa challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING,and together they are the key to creating strong and effective results. Her mission is to give women a voice to turn ideas into something that matters. Lisa’s website copy packages and Manyon Marketing Web Makeovers, help build relationships, book more business and increase income online. She’s a featured success story in The Well-Fed Writer, co-creator of the 24-7 Web Sales Secrets Course with Ali Brown and the Write On Creative blog earned an Apex award in publication excellence. For more information or to schedule an interview visit www.WriteOnCreative.com.
