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Thanks to some new emerging applications and heightened competitive needs in some existing ones, the market for transparent OLED displays it is expected to grow from barely a $10 million market to roughly $670 million by 2021, according to a new report from industry analyst firm NanoMarkets. Details of the new report, “Transparent OLED Displays – 2014,” including a downloadable excerpt, are available at: https://nanomarkets.net/market_reports/report/transparent-oled-displays-2014
About the Report:
Transparent displays have been around for a very long time in the form of heads-up displays (HUDs) in aircraft and to a limited extent in retail displays, markets that the major display makers have largely left to smaller firms and niche technologies. In the past two or three years, however, NanoMarkets has seen transparent display technology edging towards the mainstream. New applications, such as the widening category of wearable computing devices, seem to call out for transparent displays. Meanwhile, in the brick-and-mortar retail sector, stores are increasingly challenged by online shopping and an exploding digital signage market, and transparency may become a more mainstream way to grab attention in a crowded marketplace.
Today LCDs are the ubiquitous dominant display technology, and it is an obvious step forward to make them transparent — but there are significant technical complications in doing so. Thus the display industry is gradually shifting to organic light emitting diode (OLED) technology, which is easier (though perhaps not quite “easy”) to turn into transparent displays than LCDs.
This report identifies where the money will be made from transparent OLED displays over the next eight years, along with the challenges that transparent OLEDs present and the key companies to watch. Eight-year market projections are provided for these each major applications, with both revenue and volume estimations.
The report also analyzes the product/market and technology strategies of firms that we believe will shape the market for transparent OLED displays and components as it evolves. Not surprisingly, interest in transparent display technology is largely centered at the two main display suppliers who are both Korean: Samsung and LG. Other companies discussed in this report include: Apple, Atheer Labs, ASUSTeK, AU Optronics, BAE Systems, BMW, CBrite, Chungwha Picture Tubes, Eyevis, 4D Systems, Fujitsu, Futaba, General Motors, Google, HP, JNM Display, Kairos, Kia Motors, LiveMap, Lonshine Technologies, Microsoft, Mitsubishi, Neoview Kolon, NeXt, NTT DoCoMo, Oculus, Oji Holdings, Planar, Polytron, Ricoh, Rockwell Collins, Sharp, Skully Helmets, Sony, Universal Display
Highlights from the Report:
Mobile displays are the huge addressable market that has attracted much of the attention for transparent displays. We are talking about almost two billion mobile phones alone being sold every year — even small penetrations of the addressable markets for transparent displays in the cell-phone and tablet sectors can lead to large revenues. Thus NanoMarkets believes it is highly likely that in the consumer electronics space, smartphones and tablets will be the primary targets of the transparent panel manufacturers in the near to medium term. For transparent OLED displays in cell phones, we see this market growing from practically nothing today to $24 million in 2017, $119 million in 2019, and $447 million by 2021. For tablets we project transparent OLED display revenues inching along to roughly $9 million in 2018 but then taking off, topping $183 million by 2021.
We identify several other potential markets for transparent OLED displays, but they are small compared to the mobile display opportunities, and we see all of them similarly just starting to emerge toward the end of our forecast period. These include wearable computing (HUDs/HMDs, smart glasses, and “smart” watches); retail applications (digital signage, billboards, display cases, advertising windows); and automotive (in-windshield displays, dashboard HUDs, rearview mirrors).
About NanoMarkets
NanoMarkets tracks and analyzes emerging markets in energy, electronics and other area created by developments in advanced materials. Visit www.nanomarkets.net for a full listing of NanoMarkets’ reports and other services.
