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Mad Mind Studios, a Los Angeles based website design and marketing agency, has recently been working with Newbury Dental Group to update their website, logo design, and marketing efforts in order to make them a stronger competitor in the heavily saturated dental industry.
Newbury Dental Group is a new family dentist practice located in Newbury Park that treats patients of all ages for a variety of services, ranging from cosmetic, such as teeth cleaning, to emergency procedures such as root canals and crowns.
Mad Mind Studios specializes in logo design, so the most identifiable elements of the brand were identified and used when creating the company’s new logo in the first step of their brand identity update. With the understanding that they are a dental practice located in Newbury Park, an upscale area known for abundant trees and proximity to nature, the logo was created with the type of practice and location of the business in mind. Using tree trunks that are bent into the shape of a tooth, and incorporating the same colors used throughout the site, the new logo exudes what the business is about with a look consistent with all other promotional and marketing materials.
The dental group was also in need of print marketing; this included designing their flyers, stationery, mailers, gift certificates, and appointment cards. The various forms of print marketing prominently feature the logo while providing simple, easy, and quick to read information in a way that is interesting and draws the eye. The use of the logo is a small detail that will go a long way in creating a consistent brand identity which is essential to creating a recognizable brand or company.
Prior to contacting Mad Mind Studios, the dental offices’ website was outdated, it used a very simple template, and very little information was available. After being updated, the website will now appear higher up in Google searches thanks to SEO implemented by Mad Mind Studios, multiple call to action buttons have been added to the home page, and landing pages were created to make navigation of the website more simple and user-friendly. The site has been optimized for customer use, allows individuals to research the services offered, gives an option for contacting the office online, and is generally more easy to use. These changes will help drive more traffic to the website, important for getting new clients, as well as raise click-through rates.
To find out more about Mad Mind Studios, check out their website at www.madmindstudios.com
You can also call their office at (424) 317-0028, or email them at info@madmindstudios.com
About Mad Mind Studios
Mad Mind Studios is a Los Angeles digital marketing, branding and web design agency that helps small, medium and large businesses achieve higher growth.
