LeadJen, a Top B2B Lead Generation Company, Discusses the Differences between a Good and Bad Leads

Quality leads are crucial to the success of any sales-based company, but in many cases, companies struggle to determine the difference between good and bad leads. The team at LeadJen, a premier provider of appointment setting and lead generation services, has provided valuable information on identifying quality leads and separating the good from the bad. 

In short, a good lead is a person or business that stands to benefit a great deal from the product or service you sell. A bad lead is one who would never benefit from purchasing your product or service. In theory, it should be relatively simple to tell the difference between the two, but it is often trickier than salespeople expect. Many companies choose to implement lead scoring systems based on a set of minimum qualifications that would ultimately make a lead “good”. 

A good lead is a company or an individual who displays a few specific qualities. First, the individual or point of contact must be capable of making the buying decision. Second, they must be motivated to do business with you. Finally, they must stand to benefit from the product or service you sell. In other words, if you are selling CRM software to a small business, an example of a good lead would be a business owner who does not currently utilize CRM software, but who has expressed a desire to use it. 

On the other hand, someone who is not authorized to make the buying decision is a bad lead. The same can be said for a company or individual who would not benefit from the product or service you sell – or even someone who is simply not interested or motivated to buy. These are considered bad leads because no matter how much time a salesperson puts into it, these individuals or companies are not likely to buy. For example, attempting to sell CRM software to an assistant manager who does not have the authority to buy is inefficient at best. It is also inefficient to pitch to a business owner who is either not interested in using CRM or is not interested in your product. 

LeadJen specializes in sorting good leads from bad, thereby saving their clients time and effort while improving their conversion rates. To learn more about the solutions they offer, visit their website today. You can also request a quote or schedule a free consultation online, and you can call (317) 934-6285 with any questions you might have. 

About LeadJen: LeadJen is an award-winning provider of appointment setting and lead generation for a wide variety of companies ranging from small startups to Fortune 500 companies. They utilize a scientific approach, industry experience, and proven methods to drive revenue in healthcare, manufacturing, retail, life science, finance, tech, and numerous other industries. Their mission is to help their clients gain a better understanding of their market and drive revenue through custom marketing, appointment setting, and database building services.