JPR Media Group in Luxury PR
Industry: Advertising & Marketing
One of JPR Media Group’s first client’s Hublot tasked JPR Media to organise the Hublot and Dallas Cowboys partnership event to celebrate three new limited-edition luxury watches.
London, UK (PRUnderground) March 21st, 2022
In 2014, JPR Media Group (“JPR Media”) officially launched as a top PR agency with a “Big Bang”.
One of JPR Media Group’s first client’s Hublot tasked JPR Media to organise the Hublot and Dallas Cowboys partnership event to celebrate three new limited-edition luxury watches. The Hublot CEO Ricardo Guadalupe hired JPR Media Group to organise a 173-person lunch for Hublot’s European branch directors, the Dallas Cowboys owner Jerry Jones, VIP clients and sponsors.
At the time, fine dining Japanese restaurant in Knightsbridge Nozomi was also a client of JPR Media Group. With an exclusive takeover, Nozomi organised a bespoke “Hublot” lunch menu for guests.
Details such as Hublot branding, promotional material, as well as hotel bookings were also organised. After the lunch, guests went to Wembley to watch an American football match Dallas Cowboys vs Jaguars.
The CEO of JPR Media Group also organised a partnership between Hublot and The Savoy Hotel in London. JPR Media Group helped organise a watch collectors’ dinner at one of their clients 35 New Cavendish for the former president of LVMH watches and jewellery.
In 2015, CEO of Ares Distributors and a founding distributor partner at Hublot, Rick de la Croix, hired JPR Media Group to exclusively handle the UK PR of his brand BOMBERG watches.
Rick de la Croix, Hublot President of the Americas, owns a Miami watch boutique which was Hublot’s most profitable retail location in the world. Rick de la Croix established partnerships for Hublot with Diego Maradona, The World Boxing Council, the Mexican football federations, and the Miami Heat’s Dwayne Wade.
The PR strategy for BOMBERG was to create engaging photography campaigns using influential individuals in the world of fashion and social media. We needed to engage British press to get these photos published as well as full features written. JPR Media hired a trending British photographer Thomas Knights and his red-headed models “The Red Hot 100”. The shoot focused on ginger models in black leather jackets, a Triumph motorcycle, and an iconic British bulldog. The British themed campaign was a success and British GQ featured all the final images of the shoot.
JPR Media Group delivered creative campaigns, organised photoshoots, and hosted a series of press lunches to showcase the new watch collections. The purpose of the press lunches was to engage writers from various consumer and trade publications to spread the message. The press lunches introduced BOMBERG to lifestyle, watches, accessories, and fashion writers as well as influencers in the fashion and music scenes. The goal was to break into London’s fashion crowd and tastemakers.
During 2015 February London Fashion Week, JPR Media Group organised a partnership with edgy fashion designer Jean Pierre Braganza, so BOMBERG watches were seen on the catwalk.
The BOMBERG campaigns were notably showcased in British GQ, Wonderland, WatchPro, City Magazine, and many others. JPR Media Group also facilitated the 1st UK retail stockist Wolf & Badger to carry BOMBERG watches.
About JPR Media Group
JPR Media Group are a well established and popular PR company in London covering a range of different business sectors that includes, technology, hospitality, art, and luxury brands.
