Jordan Gendelman delves into the psychology of color and use in interior design

The study of color and its effect on human mood and behavior, color psychology is heavily relied upon in branding and marketing, as well as art, film, and fashion. In business, color psychology is widely used to attract customers and drive sales, while in the art world it’s used to set a tone, convey emotion, reflect the seasons, and much more. “Much of what we’ve seen trending in interior design in recent years is at odds with what we’re led to believe in terms of color psychology,” suggests Jordan Gendelman, an interior designer from a prominent family based in Snowmass Village, Colorado.

Unlike typically welcoming colors, such as neutral tones and pastel shades, Gendelman suggests that interior designers have turned to more jarring colors to make a statement. “For many in the industry, successful interior design is about creating a ‘wow’ factor and leaving people feeling arrested by bold, jarring colors they’re unlikely to have encountered within interiors before,” he explains.

Of course, Gendelman points out that the psychology of color is not strictly universal. In fact, studies have shown that the psychological effects of different colors vary depending on a variety of factors. Age, gender, where a person is from, and more all play a role in how different individuals react to certain colors.

“What might be therapeutic for one person, for example, as a calming, relaxed snug or bedroom color scheme may be anything but therapy for someone else,” says Gendelman.

How color is perceived by younger and older generations or people from different parts of the world can vary wildly. According to Gendelman, however, the most fundamental aspects of color psychology are somewhat universal and do apply, generally speaking, to interior design choices.

“Black is in fashion right now, from wall coverings to accessories, furniture, fixings, and fittings,” he explains. “Color psychology tells us that black represents grief and fear, which is correct under many circumstances. Yet, at the same time, it also represents expense and sophistication, which works, psychology-wise, for interiors.”

Similarly, Gendelman goes on to point out that green represents envy, but also ‘good taste’ according to color psychology experts. Blue meanwhile is thought of as ‘corporate’ but also represents a perceived superior level of quality, while purple and violet shades are thought to suggest authority and power – yet the same colors also deliver a sense of sophistication according to color psychology, perfect for interiors.

“Ultimately, as is often the case,” adds Gendelman, wrapping up, “it’s less about what we’re told and more about how we interpret these things personally, so people should never be afraid to experiment with bold or unconventional colors in their interior schemes.”

Jordan Gendelman runs a successful interior design business alongside his brother, Bruce Gendelman. The Gendelman brothers are based in Colorado but serve clients across the U.S., from Los Angeles, California, to Palm Beach, Florida. Jordan and Bruce Gendelman specialize in both modern and period interiors delivered with a commitment to complete client satisfaction.