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Methods for Attracting Population to Live Events
1. Promote basic pandemic-proof habits
As in-person events resume, planners are taking measures to inform participants of social “dos and don’ts.” Ismail Sirdah says handshaking is not as ubiquitous as it used to be. Many will want to refrain from physical contact of any kind. Organizers can encourage this.
2. Focus on post-event activities
It’s critical to remember that a marketing event is most successful when participants continue collaborating after the event, says Ismail Sirdah. The more post-event activities planners can promote, the more valuable the event will be.
3. Utilize outdoors for mixers and meals
Ismail Sirdah notes that spacious outdoor gatherings are safer than indoors. When the conference is not in session, planners can organize mixers and meals outside.
4. Don’t shame mask wearing
Even after COVID-19, many will prefer to wear masks at in-person events, shares Ismail Sirdah. Planners and hosts can encourage this, especially for those that are prone to sickness at certain times of the year.
