Introducing the New Digital Home for Sam Todd: London’s Leading Sports and Lifestyle Photographer

Taking a distinctive route from the usual business norms, Sam Todd isn’t just introducing his new digital platform; he’s simultaneously unveiling a collection of fresh projects, setting the bar higher in the realm of commercial sport and lifestyle photography in London. The big reveal took place this August.

While many businesses limit their announcements to a mere social media post, Sam Todd is orchestrating an innovative double debut – a newly designed website paired with the launch of a number of new photography projects.

Sam Todd explained that “our goal was to go beyond the conventional. With the launch of our website, we wanted to simultaneously unveil a myriad of never-before-seen projects. My experiences collaborating with elite athletes have always spurred me on. They’ve shaped my ambition, refined my craft, and enabled me to support emerging brands in their journey. This launch feels like a natural progression, giving people a platform to experience our work’s depth and breadth.”

Since stepping out on his own in 2012, Sam Todd’s commercial practice has solidified his reputation in London and beyond. His photography brand’s exceptional craftsmanship and consistent delivery have led to collaborations with the most prestigious names in sports, such as Nike, Asics, England Netaball and even Samsung. As a result, Sam Todd has emerged as one of the most in-demand photographers in the industry.

In reflecting on the new website, Sam adds, “We believe our digital platform will resonate deeply. It’s the ideal space to immerse viewers in the captivating moments we’ve been privileged to capture over the years.”

To explore Sam Todd’s sport and lifestyle photography world, visit samtodd.co.

About Sam Todd Photography

I’m a London-based photographer and director, specialising in sport & lifestyle.

I’ve had the joy of working with some incredible athletes. The stories of these individuals is intoxicating; their hard work and ambition is contagious; it has driven me to push my work further and harder to achieve my career goals. Athletes have a huge influence on the world. They have the power to bring tears of joy or sorrow to a nation. Athletes can unite thousands, their stories and records have a huge place in history. I like to tell real stories, honest and raw, documenting people doing the things they love. I feel working within sport and active lifestyles inspires positive change, be it mental health, physical achievement or just cheering around a telly with friends and family.

My work has a clean aesthetic while still maintaining a level of depth and drama. I understand the complexities of a brief to achieve the best work and love collaborating with everyone, designers, make up artists, stylists and art directors to create work I am proud of.

You’ll most likely find me replacing divots on a golf course, in my garage fixing my 1970s motorbike or sweating it out at the back of a CrossFit class.

Please have a look at my website to see some of my recent work and favourite projects. If you would like to discuss any future work please get in touch.