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Digital platforms such as YouTube, Instagram, and TikTok have emerged to dominate pop culture, a trend that has only accelerated during the global pandemic when production schedules were suspended or delayed on television shows and movies produced by mainstream Hollywood.
From Issa Rae’s Awkward Black Girl web series, which became HBO’s Insecure, to Sarah Cooper’s viral TikTok that landed her a Netflix comedy special, content creators are leveraging the internet to create new and original content and find their own audiences. Growing up in the internet age, Erica Barry has watched these platforms change the industry one viral video at a time.
“I believe that the global pandemic created a new market for alternative, self-produced content, and the Golden Age of Content Creation is just beginning,” says Erica.
Erica’s debut book Don’t Wait, Create: How to Be A Content Creator in the New Digital Revolution dissects this phenomenon and provides a roadmap for content creators who want to get their stories out there by tracing the professional journeys of successful digital pioneers like Bo Burnham, Chloe Fineman, Jimmy Tatro, and others.
Previously, if you didn’t fit the status quo defined by Hollywood, it was impossible to get your story told. The shows we watched, the celebrities we admired, and the way we viewed entertainment was defined by invisible gatekeepers shrouded in Hollywood mystery and exclusivity. However, the floodgates are now open for all types of content to enter the mainstream.
Ten years ago, if you asked Hollywood studio executives what a “Vine Star,” “TikToker” or “YouTuber” was, they would have given you a blank stare. However, those days are gone. Don’t Wait, Create takes a look at what’s changed and encourages readers to take control of their creative visions and find their own audiences online. One of the biggest pieces of advice Erica gives is to simply start creating.
Max Levine, Forbes 30 Under 30 honoree and founder of Amp Studios says: “We live in an era where a single person can build a larger platform than some of the world’s biggest companies. Don’t Wait, Create sheds light on how the world is changing around us.”
Today, we are living in a world where you can shoot, edit, and share content directly from your phone within minutes. Erica Barry shows readers how they can leverage the digital revolution and launch new careers with ingenuity, drive, and a stable internet connection.
Don’t Wait, Create: How to Be a Content Creator in the New Digital Revolution is scheduled to be published by New Degree Press on August 30, 2021. For more information on the book and digital content creation, visit https://www.ericabarry.com
