Highstoke-Media CEO, Danny Tran, Discusses Advice for PMU Artists With Melissa Arnold

Danny Tran, Founder and CEO of Highstoke Media, understands the challenges that PMU artists face in growing and marketing their business. His proven marketing system and educational resources help artists keep their schedules full and salons busy while still having time to focus on their art. Tran recently appeared on Instagram Live with PMU artist and teacher Melisssa Arnold, Owner of the Worth It Beauty Academy, to discuss vital strategies for PMU artists striving to keep up in an ever-changing industry heading into 2023.

Founded in 2018, Highstoke-Media is a leading marketing partner for PMU artists worldwide. The Las Vegas company started as a solution to an existing problem — providing a marketing system for professionals in the luxury beauty space. The company has quickly grown, helping over 200 artists to reinvent their businesses and achieve their dreams of success. Tran and his team recently launched their Highstoke Society as an educational and networking platform to help artists learn the skills they need to become savvy entrepreneurs.

“I was really to have the opportunity to talk shop with Melissa,” remarked Tran. “Her journey to become a successful PMU artist and entrepreneur illustrates the challenges that many artists face. Her story illustrates what it takes to overcome many obstacles and how to grow a PMU business. Being able to help her share her story and advice for other budding artists was a real treat.”

Arnold grew up around art but began her career in music. After she became a mother, however, she changed paths to become a permanent makeup artist. She now owns the Worth It Beauty Salon and Spa, Reference Pigments, and the Worth It Beauty Academy, where she teaches aspiring artists how to gain financial freedom while making others beautiful.

When asked by Tran to share advice for rising artists, she offered several pieces of advice.

• Look for what others aren’t doing and fill the void.
• Let your weaknesses drive you to be stronger.
• Don’t let your mistakes hold you back — nobody is perfect.
• If you are not scared, you are not pushing yourself enough.
• Continue to innovate and follow the trends.

Tran, who encourages his clients to improve their skills to stay competitive in a market where trends are constantly changing, agreed. “The artists that will thrive as we move towards the new year,” said Tran, “are those that are adapting to provide the service that their customers want. Sometimes it requires you to take an uncomfortable step forward to do something that nobody else is doing yet. But, these calculated risks can bring you the greatest rewards. True innovation and expert PMU marketing are vital to becoming a top permanent makeup artist.”

After four years in business, Highstoke Media has been named the number one Luxury PMU Growth Partner. They have worked with over 1100 permanent makeup partners in 15 countries. To find out more about Highstoke Media and how they assist top PMU artists with the advertising to grow and expand their business, visit www.highstoke-media.com.

About Highstoke Media

Highstoke Media is a global multi-million dollar marketing partner impacting the lives of thousands of PMU artists around the world. They aim to help worldwide PMU artists build their dream business so they never have to worry about new clients again, while helping them serve more people and impact their community.