Headliner Labs to Launch OUAI Haircare Quiz Chatbot

NYC-based Headliner Labs, a chatbot developer for Facebook Messenger and other messaging platforms announced today the launch of the OUAI Hair Quiz, a new and robust chatbot for OUAI Haircare that helps users craft a custom haircare regimen unique to them. Chatbots are Artificial Intelligence programs that interact with users via messaging. OUAI Haircare is a line of products crafted for real life and real women founded by celebrity hairstylist Jen Atkin. The line was created to offer women luxury haircare products that are simple, affordable and classic.

With the launch of the OUAI Hair Quiz, OUAI’s customers can converse with the bot and answer a series of questions to figure out the products that are best for their hair type; then, with the click of a button, users can purchase those products. Similar to an in-store shopping experience, the bot will ask a few key questions such as, “What is your hair type?” and, “Is your hair thinning,” giving the bot the ability to offer the shopper a unique product regimen that will help them accomplish their hair-related goals.

The objective of OUAI was to make it easy and affordable for women to buy curated, multi-use products and supplements that work hand in hand to make life easier and achieve healthy hair, according to founder Jen Atkin.

“The beauty and haircare space is the perfect landscape for chatbots, as shoppers are really seeking that personalized experience and recommendations unique to them,” said Caroline Klatt of Headliner Labs.  Added her co-founder, Dana Gibber, “The OUAI Hair Quiz is a perfect use case for a chatbot, because OUAI is a leader in creating a deep connection with its customers and bots are the best mobile medium through which to do that.”

Try out the OUAI Hair Quiz here

About OUAI

OUAI Haircare is the brainchild of celebrity hairstylist Jen Atkin. Atkin’s collection includes shampoos, conditioners, hair supplements and styling products, and they all boast the OUAI Smart Technology Complex, which claims to target damaged areas of hair and repair the hair cuticle. Ingredients include an amino acid blend, hibiscus extract, jasmine extract and keratin. Atkin began her career in Hollywood, styling hair for some of the world’s biggest celebrities, including Kim Kardashian, Jennifer Lopez, and Chrissy Teigen. The OUAI collection, which ranges from $24 to $32, is available at theOUAI.com and accessible through the OUAI Hair Quiz chatbot.

About Headliner Labs

Headliner Labs Headliner Labs builds best-in-class chatbots for the world’s leading brands. Designed to intelligently and proactively convert customers, Headliner chatbots combine the best frontend experience with robust backend AI engines. Collectively, the Headliner Labs team has over a 25+years of experience building smart databases and AI algorithms for retail, connecting offline experiences with online systems.