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One tactic in the nonprofit fundraising playbook is selling “cause products,” defined as “the sale of merchandise from which a portion of the purchase price benefits a charity or cause.” But in order to do this tactic, you need a partner, so how do you find one? The answer is Filanthropists.com’s “Unite” service.
Filanthropists.com’s Unite service is a free-of-charge open forum that enables nonprofits and merchants to seek each other out in order to forge partnerships for the sale of “cause products.” To use the service, users post basic information about themselves and what they are seeking/offering and a contact link. All prospective partners need do is to review the posts then reach out to the other party to start a dialogue.
The first adopter of the Unite service is Coverz, a provider of playfully decorated stock and custom seat and roll bar covers for mobility assistance walkers. The company turned to Filanthropists.com to help them connect with charities and causes who may be looking to add to their own “cause product” offerings.
Marcy Tivol, Co-Founder of Coverz, said “The Unite Service is such a fabulous concept. We were looking for a way to connect with charities and Filanthropists.com provided us with a remarkable service and tool. It feels wonderful to be able to give back and by using Unite, we can reach out to a larger network of deserving causes.”
Filomena Laforgia, Founder/CEO of Filanthropists.com stated, “Since the launch of Filanthropists.com, many organizations both nonprofit and merchant have reached out to us looking for help in making introductions within the Filanthropists.com network. This need spurred the development of the Unite service’s forum whose open nature allows for immediate posting and response to opportunities as soon as they are available.”
To date, Filanthropists.com has successfully united Karen Crawford Tees with Cancer Schmancer Movement, for a tee-shirt that benefits early detection of cancer programs; DonorsChoose.org with artist Christine Harris-Amos, for sales of artwork that benefit art programs in schools; and Canines For Disabled Kids with My Own Pet Balloons, for sales of inflated balloon animals that benefit training programs that provide assistance dogs to disabled children.”
Ms. Laforgia adds, “The Unite service is one of Filanthropists.com’s core service offerings that makes us more than just an online shopping mall. When combined with our online sales channel and product development service, it helps to define Filanthropists.com as a turnkey sales and marketing solution for fundraising through charitable shopping.”
About Filanthropists.com:
Filanthropists.com is an online shopping mall that is the voice in the marketplace for organizations engaged in e–commerce charitable fundraising through the sale of “cause products,” defined as “merchandise from which a portion of the purchase price benefits a charity or cause.” Filanthropists.com hosts a wide variety of charities and causes that include medical research, humanitarian concerns, wildlife preservation, and environmental conservation.
