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Today, seasoned HR professional Beth Winstead’s trailblazing HR consulting agency, known for its mission to transform hiring systems for mission-driven organizations, proudly unveils its logo and brand identity along with a new website. The innovative design encapsulates the values and vision that drive the company’s unique approach to recruitment and talent management.
“We’ve worked hard to create a brand identity that truly embodies the essence of her work and the values she holds dear,” says Lydia Martinez, founder of the Elle Marketing and Events, the agency that designed the logo and the website.
“It was important to create a brand identity that represents my passion, purpose, and expertise,” says Beth Winstead. “My logo is a visual representation of my vision to advance diversity, equity, and inclusion in the workplace and world by helping leaders on the DEI journey design an equitable and inclusive hiring system. I am very excited about the next phase in my company’s journey. I believe my logo and brand will resonate with my clients and partners and inspire them through perspective, planning, and people paradigm shifts that have a ripple effect on all other business outcomes. I look forward to aligning on the values of courage, integrity, transparency, collaboration, and innovation as I continue to work towards equity and inclusion that leads to doing better business and living better lives.”
The newly minted logo is the product of a collaborative effort between Beth’s internal team and Elle Marketing, a leading branding design agency. The process involved several rounds of design drafts, each refining the logo to ensure it aligns with the company’s ethos. The final logo is a dynamic and powerful visual, evoking a sense of action and forward momentum that aligns with the company’s mission to be a bridge to changing the way HR is done. With a basis in Norse iconography of the bifrost, a bridge between people, the logo is also a reflection of Beth’s personality.
In addition to the logo, a comprehensive brand style has been developed, including a distinct color scheme and font selection that further enhances the brand’s identity. The colors and fonts were carefully chosen to represent the company’s commitment to authenticity, courage, and sacrifice. Finally, a new website was designed and launched to futher highlight the Higher Purpose HR services and Beth’s expertise.
“Working with Lydia and her team at Elle Marketing and Events was a great experience!” says Beth. “This was my first time crafting a professional brand and logo and I didn’t know what to expect, but they made it fun and simple. They guided me through the entire process, explaining each decision and the strategy behind it. They were very organized and thorough, so I never felt uncertain or overwhelmed. They helped me bring my vision to life in my brand and when I threw them a curve ball with last-minute questions and changes, they were all about making sure I got exactly what I wanted. I really appreciated their transparent approach that kept everyone on the same page and their commitment to delivering on their promises and timelines. I can’t thank them enough!”
The new logo and brand identity will be rolled out across all the company’s digital platforms and physical assets starting from today.
For more information about Higher Purpose Human Resources and its innovative approach to HR Consulting, visit www.higherpurposehr.com.
About Higher Purpose Human Resources
We are a company is dedicated to serving mission-driven leaders and organizations by transforming their hiring systems to hire the right people in less time with better retention. The company values bold action, integrity, authenticity, collaboration, innovation, quality, and fun. Its goal is to meet leaders and organizations where they are without judgment and provide awareness, education, and opportunities for growth.
About Elle Marketing and Events
Elle Marketing and Events is a full-service boutique marketing, branding, and event company. Our team of experts tells the story behind your business through powerful copywriting, beautiful images, strong branding, creative design, social media, videography, photography, and strategic events
