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The leading money-saving website DiscountVouchers.co.uk has partnered up with NimbleCommerce to launch a new service aimed at the growing daily deals and group buy industry.
The new service aims to take on US competitors for UK business, offering daily deals to subscribers based on individual interests and their locations. DiscountVouchers.co.uk plans to work with regional retailers large and small and build on their present discount voucher business to offer exciting deal of the day items. For further information, Deals.DiscountVouchers.co.uk is the place to find the latest deals.
The new daily deals team will be led by Gerard Doyle, DiscountVouchers.co.uk’s Chief Executive Officer. Gerard’s goal is to capitalise on the firm’s strong market position in the UK voucher sector to increase business and drive revenues. More than 150,000 different visitors log into the website each day, which boasts a database of 5 million subscribers.
Commenting on the new project, Gerard Doyle says: “Expanding into group buying makes perfect sense for DiscountVouchers.co.uk, as we already have the right audience. Our clients are interested in great deals, so this is a natural evolution of our business model. We’re in a position to challenge our US competitors on daily deal brands who are operating here in the UK.”
NimbleCommerce, the global e-commerce specialists, are building the software platform for DiscountVouchers.co.uk. Customers will be able to make transactions for daily deals via social networks, mobile and internet searches.
Gerard continues: “Americans are spoiled for choice when it comes to daily deals, as more than a dozen dedicated platforms are countless resale deal companies offer service. Instead of simply buying software, I am interested in forming a collaborative relationship with the team at NimbleCommerce. They are among the best in the business, and their focus on this project has been impressive. By teaming up with them, we get years of US innovation as well as the collective wisdom of their vast customer database.
“With NimbleCommerce’s open commitment to taking on the UK market with technology, localisation and staff, it’s a logical way to go for us. I’m very confident that we’ll be able to build DV’s membership base into one of the UK’s largest by using the industry leading technology provided by NimbleCommerce.”
NimbleCommerce European Sales Director Peter Casey says: “It’s not just the daily deals customer who will benefit from the venture, but the retailers as well. With our built-in revenue protection for merchants, retailers are guaranteed payment even if a customer doesn’t show up for the daily deal they purchased.
“Our partnership with NimbleCommerce gives DiscountVouchers.co.uk the chance to emerge as the largest daily deal website in Britain. With our excellent track record of customer service and a database topping 5 million we are poised to take over the market.”
It is estimated there are more than 200 discount vouchers websites in business in the UK tapping into the nation’s lust for a good bargain. DiscountVouchers.co.uk will begin its expansion into regional markets over the coming three months. Newcastle, Birmingham and Brighton are the first cities to get the new service.
Since DiscountVouchers.co.uk was launched in 2009 the site has helped customers save more than £3.8 million and has generated revenues in excess of £25 million in the 12 months to August 2011. At present, the site features more than 500 new offers every day from over 3000 retailers including Marks&Spencer, House of Fraser, Lastminute.com and Sainsbury’s.
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Image – https://www.contextpr.co.uk/images/client_images/gerard%20doyle.jpg
Caption – CEO Gerard Doyle gearing DiscountVouchers.co.uk towards the daily deals market.
About DiscountVouchers.co.uk:
DiscountVouchers.co.uk features the latest money saving offers from a growing range of retailers, all updated in real time. Designed to help consumers save money with both leading high street brands and specialist retailers, DiscountVouchers.co.uk offers one of the widest choices of discounts available.
Part of ASAP Ventures Ltd, the company behind the award winning Carrentals.co.uk price comparison site, DiscountVouchers.co.uk is committed to offering a growing range of the best savings available online.
For more information visit www.discountvouchers.co.uk
Media contact –
Denise Wales & Verity Garber
Context
discountvouchers@contextpr.co.uk
T: 01625 511966
