Craftsmen Industries, Inc. Helps NFL Document Path to SuperBowl LVI With canVS Art Project
Industry: Advertising & Marketing
Industry-leading large-format printing and experiential marketing company builds the backdrop for local artists documenting the progression of NFL Sunday Night Football games from season openers to the Super Bowl in Los Angeles.
St Louis, MO (PRUnderground) January 13th, 2022
Founded in St. Louis, MO in 1982, Craftsmen Industries, Inc. continues to exceed customer expectations with each project they undertake. Initially focused exclusively on trailer sales, they have expanded their skills to include engineering, fabricating, and large format printing. Their ingenuity, innovation, and unique skill set make them the ideal company to create a canvas for the NFL’s season-long art project, creating a 100-yard path to the Super Bowl.
Craftsmen Industries, Inc. employs a family of over 150 skilled trade professionals. The wide range of skills and abilities allow them to design and build almost anything their customers need. Recognized for their expertise as large-scale G7 master printers, Craftsmen specializes in a wide range of advertising and graphics projects. Their specialties include custom mobile marketing vehicles and food trucks, printed vinyl graphics and banners, and 3D printed displays and signs. With all the needed skills in-house, Craftsmen can offer clients lower prices, faster turnaround times, and a wider variety of options than many competitors.
The NFL and NBC’s canVS project is a months-long project, leveraging the talents of local artists during NBC Sunday Night Football games to create a five-yard mural representing the teams playing each week. Fans can participate by submitting keywords or theme suggestions online for the artists to use in representing the teams or cities represented in that night’s game. After 20 weeks of competition, the murals will be displayed in Los Angeles, creating a path to SuperBowl LVI.
“With so much of life taking place online, the canVS project was a great opportunity for the Craftsmen team to be a part of supporting the live sports and entertainment that so many people enjoy,” said Mark Steele, CEO and Co-Owner of Craftsmen Industries, Inc. “Additionally, we get to be a part of documenting the season through artwork. We are proud to use our large scale printing skills to support a project that has brought so many people together.”
To bring this project to fruition, the experts at Craftsmen designed and built a custom structure fitted with silicone-edge graphics to frame the blank canvas for each game. This eye-catching custom display surrounds and creates the ideal frame for the artwork. While some artists will create artwork live at the game, most will be recorded, and a time-lapse of their work posted online for fans to watch.
Craftsmen Industries, Inc. has worked with a wide variety of clients across the United States to create custom graphics and signage, as well as engineering custom mobile solutions. To learn more about Craftsmen Industries, Inc. and how they help companies build and design custom solutions, visit CraftsmenInd.com or call (800) 373-3575.
About Craftsmen Industries
Introducing a full product line of trade show exhibits and event service solutions from ISO 9001:2015 certified experiential marketers dedicated to the highest quality large format printing and mobile marketing vehicles.
