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Dedicated to defying limitations after the success of True Religion, Jeff together with Carrie created a brand that pulled inspirations from Music, the California landscape, and the tangible expression and vibe of 70s fashion.
Coût de la Liberté, which translates to ‘The Cost of Freedom’ is set to challenge the mindset of unimaginative clothing with a strong point of view, blending Jeff’s attraction to true artist expression and Carrie’s innate passion for fashionary expression.
Developed using a myriad of colors, extravagant fabrics and bold silhouettes, the roots of the brand features the finest, most luxurious and exotic textiles, threads and trims. Jeff traveled the world to hand pick the finest denim and cashmere from Italy, innovative leathers and skins from France and Turkey, and premium fabrics from Asia and other European countries, with strict dedication to detail from ideation to production.
About The MJS Groupe
The MJS Groupe is as a full-service firm works with inspired companies, global influencers, and power-brands specifically catering to high-net-worth (HNW) and ultra-high-net-worth (UHNW) consumers. They design their core strategic engagements to deliver results that seamlessly integrate bespoke, one-of-a-kind tailored experiences from concept strategy, to branding and platform design of every company within the portfolio. The firm fosters the engagement of each designed campaign, always driving back valuable consumer actions. Whether you’re just starting out or you’re evolving your brand, they can help to curate every impression you make.
