Chosen Foods Becomes “REAL Certified”

The United States Healthful Food Council (USHFC) announced today that it has audited and recognized Chosen Foods for its Responsible Epicurean and Agricultural Leadership (REAL), and awarded the use of its REAL Certified mark for its Avocado Oil and Chia Bites.

“Many people are confused by nutrition labels and industry health claims, which is why we created REAL Certified to provide an easily identifiable mark representing holistic nutrition and environmental stewardship,” said Lawrence Williams, USHFC CEO. “Chosen Foods’ understanding of the link between food and health—as well as consumers’ rights to transparency—makes them an obvious choice for the program.”

USHFC’s third-party registered dieticians (RDs) utilize a points-based REAL Index to audit foodservice providers and products across a range of criteria. To become REAL Certified, they must satisfy prerequisites and earn sufficient points in the areas of Responsible (nutrition), Epicurean (preparation), Agricultural (sourcing) and Leadership (going above and beyond). All REAL Certified products are highlighted in the REAL Certified supplier directory as well as other partner supplier search platforms.

“We have found misleading claims are unfortunately common in the food industry, which is why we have gone to the extraordinary step of engaging third-parties to verify our ingredient authenticity and product quality,” said Steve Gallo, Chosen Foods CEO. “Trust marks such as REAL Certified should help return consumer confidence in the food industry.”

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About Chosen Foods

Chosen Foods is a packaged foods organization committed to sustainability and transparency.  Their line of superfood products is sourced from the best the world has to offer and tested, both in-house and by third party organizations, to confirm this assertion.  The two pillars of Chosen Foods are that food has the power to heal and that the consumer has the right to the know what they are purchasing.  For this reason, Chosen Foods oversees every stage in the life of their superfood products – from seeding to harvesting to cleaning to processing – and makes all lab data, nutrition analyses and certifications available. For more information, please visit https://chosenfoods.com.

About Eat REAL

Eat REAL® is a 501(c) (3) Public Health nonprofit organization based in Richmond, California. Eat REAL is dedicated to transforming food in K-12 schools, creating a healthier next generation and planet. Launched in 2012, Eat REAL Certified is a nutrition and sustainability best practices certification program working with school district food service leaders to raise the bar and make food in schools more nutritious and sustainable. Eat REAL’s core program currently supports 237 schools, reaching over 116,000 students.