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Certified Credit provides solutions to streamline the lending process from pre-qualification to closing for mortgage brokers. Certified Express Alerts tool is a cost-effective, time-saving tool that alerts brokers when past clients are in the market to refinance or buy a home. The tool’s new features further expedite the process, ensuring that lending opportunities do not slip through the cracks or get snatched up by competitors.
Founded in 1984, Certified Credit is intimately familiar with the roadblocks and bottlenecks lenders face during loan processing. Their suite of tools and services directly addresses these pain points with elegant solutions. They focus first and foremost on customer service, using technology and innovation to provide a first-class experience.
“Success in the mortgage industry requires developing trusting relationships with loan applicants so that they come to you not only for their first loan but for every subsequent loan or refinance,” stated Lucy Kereta-Block, founder and CEO of Certified Credit. “Certified Express Alerts revolutionizes mortgage lead generation. We give mortgage brokers an advantage over the competition by notifying them when a past customer is shopping for a loan and providing them the opportunity to reach out to customers proactively.”
Certified Express Alerts operates by comparing past and existing customer databases with the profiles of those actively shopping for a loan provider. If a match is found, Certified Credit notifies the mortgage broker. This service provides multiple benefits to lenders, including:
- Return on Investment – The low cost of enrolling in Certified Express Alerts pays for itself if brokers close one loan per month.
- Customer Loyalty – Positive loan experiences with the same lender build trust relationships, leading to repeat business.
- Limited Losses – Acquiring repeat business mitigates losses resulting from early loan payoffs.
- Flexibility – Certified Credit offers options for clients to get mortgage leads via customizable email or SMS.
- Enhanced Customer Insights – Tailored reports deliver the customer information necessary to make informed lending decisions.
The new enhancements to the Alerts program include the option to provide notifications to loan officers via text message, allowing them to respond quickly to possible leads. To further ensure no opportunity gets missed, Certified Credit can also reach out to corporate leaders to redistribute the information should a loan officer not respond promptly.
“Time is of the essence for mortgage lenders,” remarked Block. “If you aren’t there in the moment that your client is thinking about taking out a loan, you can easily lose the opportunity. Certified Express Alerts makes sure brokers have every opportunity to close the deal with a program that pays for itself.”
To learn more about Certified Credit’s mortgage solutions like Certified Express Alerts, call 1-800-769-7615 or visit www.certifiedcredit.com.
About Certified Credit
With nearly 40 years of industry expertise, Certified Credit understands the challenges that mortgage lenders face across the country. Certified Credit uses its nationwide insights to produce solutions for widespread workflow inefficiencies, ranging from undisclosed debt to lagging lead generation. Certified Credit is also a TMC-preferred vendor.
